COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Monthly Archives: September, 2015

Insert Awesome Headline Here

Stop writing sucky headlines, remembering that the most important part of your content is not your content. This is what Schaefer tells us in Chapter four of the Content Code. … Continue reading

September 29, 2015 · 1 Comment

Evergreen Content

Source: http://reusesymbol.maker.good.is/projects/CedricCummings In the world of public relations and social media there seems to be pressure to constantly create new and engaging content. This content normally has a very short … Continue reading

September 29, 2015 · 1 Comment

Spark-Create-Inspire

“When your customers share positive opinions and experiences on social media, they increase your credibility among potential customers in a way you, as a business, can never accomplish alone” (pg69). … Continue reading

September 28, 2015 · 1 Comment

Get Connected

C’mon everyone watch this video of two puppies at meal time! It’ll make you LOL! This is something I commonly see on my Facebook feed as I’m scrolling through day … Continue reading

September 28, 2015 · Leave a comment

Breaking Down the Content Wall

When it comes to creating content that will keep the audience interested and wanting more, the fact of the matter is that it isn’t easy. In Chapter, 4. 22 Practical … Continue reading

September 27, 2015 · Leave a comment

2 Times I loved Schaefer’s Shareability Strategies

“When your customers share positive opinions and experiences on social media, they increase your credibility among potential customers in a way you, as a business, can never accomplish alone.” (Pg. … Continue reading

September 24, 2015 · Leave a comment

Please Pass the Information

“We’re approaching an era when the information we need most will be coming to us –we won’t have to search for it” (Schaefer 65). Is this true? I believe it … Continue reading

September 22, 2015 · Leave a comment

Shareability

“Shareability requires connection of some kind; your content must fill a need or perhaps even reflect on a trusted relationship” (pg51). I am usually one to like or favorite content … Continue reading

September 22, 2015 · Leave a comment

Sharing is Caring

Living in a time surrounded by all media channels has made many people feel connected and close to others all around the world. Chapter 3 of The Content Code shined … Continue reading

September 21, 2015 · Leave a comment

“Don’t be scared to share”

Lets face it, when we post anything on social media whether it be for comic relief, or to make an important political statement we want attention for it. But what … Continue reading

September 21, 2015 · Leave a comment

The ‘Me’ Factor

We live in a world full of people who are focused on themselves.  This idea has crossed my mind while thinking about how to focus our campaign and it was … Continue reading

September 19, 2015 · Leave a comment

Tapping into the Saturated Market

The majority of the time, when you publish a blog post, chances are someone has already written a post on the same subject.  There are millions of other bloggers out … Continue reading

September 15, 2015 · Leave a comment

Content Overload: Enough is Enough!

Honestly, reading this chapter got me a bit anxious and overwhelmed. I started thinking about how to produce quality content, how to saturate an unsaturated niche, how to create content … Continue reading

September 15, 2015 · Leave a comment

Find your niche

“Find an unsaturated niche, consistently produce a volume of quality, and never stop producing content. (pg29)” Schaefer’s strategy reminded me of a campaign I worked on in my most recent … Continue reading

September 14, 2015 · 1 Comment

Breaking Out Of The Basics

Digitaltrends.com While reading Chapter Two: Structure, Strategy and the Content Code stressed me out, I’m thankful there is a (serious, yet comical twist) book written about tips to break out … Continue reading

September 14, 2015 · Leave a comment

Break Through the Content

After sitting down with Jennifer from Hillsborough County, I gained a better understanding of the campaign we will be creating. She was able to give us insight into the task … Continue reading

September 11, 2015 · 1 Comment

So Much Content, So little time!

As Mark Schaefer states in The Ignition Switch, “the amount of content available and our capacity to consume it – are in transition” (pg12). The web is exploding with content … Continue reading

September 9, 2015 · 1 Comment

Cracking the marketing code

While reading “The Ignition Switch,” I far too often found myself nodding my head in agreement with almost every aspect of the chapter. It is not easy to make a … Continue reading

September 8, 2015 · 1 Comment

Producing Relatable Human-like Content

There is such an abundance of information being thrown around on social media outlets nowadays. It seems as if it has become part of our culture to constantly create, share … Continue reading

September 8, 2015 · 1 Comment

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