COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Monthly Archives: October, 2015

Not all heroes wear capes

In Chapter 7 of The Content Code, Mark Schaefer discusses the concept of a heroic brand, relating it back to his example of Chris Brogan in Chapter 1. A heroic … Continue reading

October 26, 2015 · Leave a comment

Are You Who You Are?

“Everything you say online—and everything you don’t say—contributes to the story about you that plays in people’s heads” (144). This to me is the most important quote in chapter 7 … Continue reading

October 26, 2015 · 1 Comment

This is Getting Personal

When people post their content, others don’t care that much on what they’re reading, but who is the person behind the computer. I know thats mostly the case for me … Continue reading

October 26, 2015 · 1 Comment

Give and Receive!

This week’s chapter focused on the development of building your heroic brand. One of the most important aspects described in the chapter was the concept of returning the favor. Personally … Continue reading

October 26, 2015 · 1 Comment

If you scratch my back, I’ll scratch yours

In Chapter 7 Mark Schaefer refers back to his example regarding Chris Brogan, discussed throughout Chapter 1. Chris Brogan has a Heroic Brand, which is a personal brand that is … Continue reading

October 26, 2015 · Leave a comment

Be who? Be you!

“A Like for a like.” That’s all you here these days whether it regarding Facebook, Twitter, or Instagram. Friends promising, and often even expecting, one another to ‘like’ there posts … Continue reading

October 22, 2015 · Leave a comment

Trust me… I’m a communicator

In the Public Relations field, we always talk about “borrowed credibility,” using a source’s credibility to get your own message further. In Chapter 6: Borrowing Trust, Mark Schaefer applies this … Continue reading

October 19, 2015 · 2 Comments

Trust is a Must!

Since there is so much being shared every day through social media outlets, how can we know that content is getting in the right hands? I enjoyed reading about how … Continue reading

October 19, 2015 · Leave a comment

May I Borrow That Please?

Let’s face it, we can’t do it all on our own. Sometimes it’s okay to borrow trust. This is the concept explained in chapter 6. Influence marketing is a way … Continue reading

October 19, 2015 · Leave a comment

Your Niche Influencer is your best friend!

“ Influencers are powerful, self-made industry leaders consistently creating content to establish their authority and expertise.” (pg131) This week’s chapter reminded me of one of my past internship with a … Continue reading

October 19, 2015 · 1 Comment

Spread Awareness

In Chapter 6: Borrowing Trust, Mark Schaefer goes on to explain the next phase in completing the Alpha Audience development. Being a start up company makes it difficult to create … Continue reading

October 19, 2015 · Leave a comment

No time to build? Borrow instead!

Borrowing credibility is an excellent way to build a following, but as Schaefer explains in this week’s chapter, there are some obstacles you might encounter.  You’re about to launch your … Continue reading

October 19, 2015 · Leave a comment

Follower Frenzy

“Bottom Line: There were no discernible business benefits from a superstar igniting my content.” A harsh reality, but a great lesson shared by Mark Schaefer in chapter six of The … Continue reading

October 18, 2015 · Leave a comment

100,000 Followers? So What. I Have an Alpha Audience.

“The Alpha Audience—the fervent supporters who you can rely on day-in and day-out for support, ignition, and action—a rare breed” (Schaefer 102). This is the most prominent quote in chapter … Continue reading

October 13, 2015 · Leave a comment

Better Brand Building

When reading the dysfunctional social media audience, I discovered that the Hillsborough County Government should convert its “weak audience into “stronger” personal relationships. HCC has a strong following on twitter … Continue reading

October 13, 2015 · Leave a comment

Alpha Audience to the Rescue

The main concept of the chapter was the importance of an alpha audience, “an elite and engaged tribe at the top of the social sharing food chain” (97).  I found this interesting … Continue reading

October 13, 2015 · Leave a comment

The only audience who matters: the Alphas

After reading this week’s Chapter, Building an Alpha Audience, I realized that every one of us has the power to build an audience from scratch, but its easier said than … Continue reading

October 12, 2015 · Leave a comment

A loyal audience, is a good audience

Although creating content and gaining followers may seem like the hard part, Chapter 6: Building an Alpha Audience explains just how difficult (yet not impossible) it is to build a … Continue reading

October 12, 2015 · Leave a comment

Follow Me Back!

Ever feel like getting people to pay attention and listen to you is tougher than anything? Well being in college and trying to “make a difference” is a struggle when … Continue reading

October 12, 2015 · 1 Comment

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