COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Monthly Archives: November, 2015

Ignite For a Like

This book ends with a quirky conclusion to all the fancy ways to ignite your content and make it noticed. A content transmission specialist Brian Lutz states “To remain visible … Continue reading

November 23, 2015 · Leave a comment

Bop to the top!

When you think about how many times you Google search in a day its mind blowing at how many results pop up. I never really put much thought into why … Continue reading

November 16, 2015 · 1 Comment

Taking Authority

In Chapter Nine Mark explains the power of website authority and how to attain it. Unfortunately, it is the most out of our control. In order to get your content … Continue reading

November 16, 2015 · Leave a comment

The Power of Social Media

Social Signals and Social Proof Mark Schaefer goes into detail about just how important social media popularity truly is. As much as we may hate to admit it, we all … Continue reading

November 9, 2015 · 2 Comments

Trying to go big? Think small

With the online word being so saturated with content now more than ever, even the best content may never reach an audience. Content cannot always organically reach the top, sometimes … Continue reading

November 2, 2015 · 1 Comment

Distribution Debut

The struggle is hard enough to produce our content, but finding new audiences to view it may be a little more hard. Chapter 8 narrows in on distribution and how … Continue reading

November 2, 2015 · 1 Comment

Rise past the competition

In Chapter 8: Distribution, Advertising, Promotion and SEO, Mark Schaefer discusses more ways that brands can rise past the competition.  He explains how distributing your content through multiple channels can … Continue reading

November 2, 2015 · 1 Comment

Just Email Me Your Content

Chapter 8’s point about distribution being key really resonated with me. Schaefer states that, “this type of earned media—validation by powerful third party sites—is the most important and effective method to … Continue reading

November 2, 2015 · Leave a comment

Nudge your way to the top!

In Chapter 8: Distribution, Advertising, Promotion and SEO, Mark Schaefer digs deeper into the competitive world of content. He focuses on how we can “nudge” our way to the top, … Continue reading

November 2, 2015 · 1 Comment

Doesn’t add up!

Ok, I’m confused. Mark Schaefer talks about distribution as one of the most overlooked components of the Content Code and then goes on to tell a story of how Mitch … Continue reading

November 2, 2015 · 1 Comment

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