Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
Social Signals and Social Proof Mark Schaefer goes into detail about just how important social media popularity truly is. As much as we may hate to admit it, we all care about how we appear to others on the outside. We call this social proof, it’s the fact that we take into consideration what others use or do as a shortcut into our real-world decision-making everyday.
“Things seem easier to buy when others validate that it’s a smart option” said Mark Schaefer. I loved his example that he related back to going to a restaurant. If I walk into a restaurant that is empty, I almost 100% of the time leave and find a new place to eat that may be more crowded and lively. This directly reflects back to social media, If I see that a tweet is tweeted 100 times I’m more likely to read that compared to one that is retweeted 5 times.
“We care about Twitter followers and Facebook likes disproportionately not because of the power of the medium, but because we keep score in public.” Said Baer. The power of social media popularity is important, but it’s more important what you do with that power. How do get to the point of using that “social media power”? Some strategies that I found the most useful were taking advantage of LinkedIn request endorsements. Being a twenty one year old looking for a job, LinkedIn is very important to me and most other students. I find it very important to get my name out there into the public so I take endorsements very seriously, If others can see and view my skills, I want them to! Asking for recommendations and getting my name known is a great way to use and create that power.
I really enjoyed the examples that were used in this chapter; I found all of them very relatable to my life today and as much as we hate to admit it, social media is starting to take over the world. Use that power and embrace it!