Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
When you think about how many times you Google search in a day its mind blowing at how many results pop up. I never really put much thought into why certain things were the top hit and others were at the bottom. “The most important content did not rise to the top. The most important websites did.” (Pg. 204) I like how the chapter talks about new environments cause for changes in behavior. When you have new people in the workplace there will competition within the sphere of influence. As for page authority and authentication I feel that when I search something random links come up as well. I think Google wants to put links to things that are similar in nature to the topic searched but the content I see isn’t also so legitimate.
I think its good that the alpha audience is mentioned again throughout this chapter because having a strong audience is something that should be of importance. Schaefer also talks about family and friends taking about your popular blogs and what not because blogs are everything for a new business. I am an avid watcher of Shark Tank and I constantly look up the products on Google when they air on TV. Blogs usually pop up first for the products that are new to the market. I notice that they’re usually filtered through popularity of the sites. I personal don’t like that the book talks so much about being one of the top hits because that takes a lot of work to get to that point. I think that something like LinkedIn, which the book mentions as something high on the search list is popular for its components that apply to a wide audience. LinkedIn applies for people looking for jobs, building connections, and people of all ages.