Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
“There are many forecasts out there, but most center around a 500 percent estimated increase in the amount of information on the web between 2015 and 2020. If you can imagine the vastness of the web today… well, pretty soon we’re going to have five times that! And some think that number is low, projecting as much as a staggering 1,000 percent increase in information density in that timeframe! Do you think it might be just a little harder to stand out in the next few years?”
This is a quote from The Content Code that we are reading in class this semester. I honestly never enjoy any books that teachers assign but this one really caught my attention. Finally, a book that talks to people like they are people and not just teaching ways or techniques, if you know what I mean. Not only that but I am aiming for a career in the digital world and this is a m a z i n g to read about my interests and what’s actually going on in the real world in a way that can help me later.
So, as you can see, there’s a random image of a Where’s Waldo puzzle. Poor Waldo is always so lost in a huge crowd even with his unique and “stand out” white and red outfit. To me this is a great comparison to what ‘content shock’ is and the never ending problem marketers have now. Since now the internet is so accessible and useful, more and more people just continue to sign up and pollute it with ways to advertise themselves or their companies. The chapter even talks about how it is all getting even harder to communicate your messages, not only because of the pollution, but because people are just so used to seeing ads and ignoring them.
It is interesting yet a bit frustrating to continue learning and realizing the difficulty and almost impossibility of the digital world I want to get into, but hopefully while continuing this book I can grasp a better understanding of it all and little by little come up with ideas to go around it all.