Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
“If you’re going to speak to people, speak TO (or even better WITH) them. Don’t look at your slides, read your slides, and tell me what’s on your slides. I know how to read. Stop it. Okay?”
This quote is part of chapter one of the book The Content Code by Mark Schaefer. Schaefer quotes his friend Chris
Brogan’s 37 words post in its entirety to help us understand that presence it created for itself. The quote stood out because so many people in today’s society just go through the motions because they are consumed by the content that surrounds them.
“We were starved for content and stared with wonder at anything we could obtain through this new electronic conduit.” Today’s society can’t be compared to the society that I grew up in. I might only be 21 years old but growing up there was no Internet, no phones, no digital era. Today “nearly everyone with access to the Internet has joined the content creation party,” and that’s why Schaefer’s quote of Brogan stands out. Those who take in content (almost everyone) and those who create content continually go through the motions of being consumers and the source of content.
In today’s society, we need individuals that aren’t afraid to push the fear away that they need to go “through the motions.”By doing so we can start “building a community,” as Marcela DeVivo states, that will allow us to move forward with the development and promotion of our content and ignite a whole new revolution.
Although Schaefer addressed a variety of issues, the most pressing concept was that of us following the motions. I have continually repeated it throughout my post, not as a rant, because I am very adamant about making society aware that following the motions when it comes to being the consumer and source will only take one so far.