COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Monthly Archives: February, 2016

Helping Hands

In this chapter, we are taught about how important it is to actually build a relationship with your audience. It definitely makes sense because, unless I have some sort of … Continue reading

February 29, 2016 · 2 Comments

Be Inspired.

In Chapter 5 of the Content Code, Mark Schaeffer discusses the importance of, “converting “weak” audiences into “strong” personal relations.” I have done plenty of fundraising on social media whether … Continue reading

February 29, 2016 · 1 Comment

How Much Does It Cost?

  When creating content, it’s important to consider the types of influencers there are and how they might impact your content. Mark Schaefer described three different types of influencers in … Continue reading

February 29, 2016 · Leave a comment

Influence is Everywhere

In The Content Code, author Mark Schaefer quoted Thomas Mickey, an advertising and PR industry historian, on P.T. Barnum’s promotion technique. He said, “Barnum would have his most popular clowns and … Continue reading

February 29, 2016 · Leave a comment

My One True Advocate

Borrowing trust. This is an important concept in the world of advertising and public relations. A borrowed audience is one that you gain access to by using trusted online personalities … Continue reading

February 28, 2016 · 3 Comments

How Can I Influence?

Chapter 6 was very interesting and eye opening. You can be very successful if you have a good group of influencers helping your brand. I like to relate these chapters … Continue reading

February 28, 2016 · Leave a comment

Squeeze into the Market

In Chapter 6, Borrowing Trust, there was a lot of relatable information. As I read through this chapter I couldn’t stop thinking about campaign ideas for Squeeze Juice. Influence marketing … Continue reading

February 25, 2016 · 2 Comments

Share Does Your Publicity

As I read the chapters, Mark continues teaching me how the information we share is important. In this chapter, he discussed how an individual has the most power to influence … Continue reading

February 16, 2016 · Leave a comment

FOMO or Instant Gratification?

This chapter talks about various practical ways to achieve content ignition. Most of the tips and tricks I had been familiarized with, but I took an interest towards one idea … Continue reading

February 16, 2016 · Leave a comment

Reduce. Reuse. Recycle.

Picture source: http://greendrycleaningindiana.com/wp-content/uploads/2012/10/Recycle-Tag.jpg Reduce. Reuse. Recycle. No, I don’t mean this in regards to the environment! I mean this in regards to maximizing content’s potential and shareability. In chapter 4 of … Continue reading

February 16, 2016 · Leave a comment

What my 14-year old sister taught me about social media

As a Public Relations major, I have always felt like I’ve  had a pretty good understanding about social media and the different strategies it holds. However, this changed one Sunday … Continue reading

February 16, 2016 · 1 Comment

Top 5 Ways to Ignite Your Content

While Chapter 4 of The Content Code lists 22 Practical Ways to Achieve Content Ignition, I will be going over the 5 that stood out to me the most. The … Continue reading

February 16, 2016 · Leave a comment

Make things shareable

So, continuing on the topic of sharing since the last chapter now instead of understanding why sharing is important and why people do not do so, but lets see what … Continue reading

February 15, 2016 · 1 Comment

Get Out There and Share!

The 22 Practical Ways to Achieve Content Ignition is probably one of the most informative chapters I’ve read about content and sharing. One of my favorite points Schaefer made was … Continue reading

February 15, 2016 · Leave a comment

Good Luck and Happy Sharing

Whether you have a new blog or an established one, finding ways to share your content can be quite difficult. With so many tips and ideas already on the market, … Continue reading

February 15, 2016 · 2 Comments

Butting Heads

This chapter discussed all the various approaches to getting your content shared. The possibilities are endless but some of the tactics stood out to me among the rest are. This past … Continue reading

February 15, 2016 · 1 Comment

What’s the Buzz About?

Buzzfeed articles­­­—who hasn’t shared one? The articles are simple, highly visual, and usually the information is listed making them easy to read. You can’t help but click the share button. … Continue reading

February 15, 2016 · Leave a comment

Ignite your content!

Who do we trust? According to a study done by eConsultancy, social recommendations from friends and family are the most trusted source of information for consumers. This means in order … Continue reading

February 13, 2016 · 1 Comment

Social Friendships

In Chapter 3 of The Content Code by Mark Schaefer, he continues to explore the idea of embedding shareability into our content. by stating 22 quick-hit actions. Of all the … Continue reading

February 12, 2016 · Leave a comment

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