COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

How Do You Share?


The question always remains the same. What makes people share content? Is it the adorable puppy riding a scooter or the police officer helping a homeless man? Or a well written blog about politics? Every person has different reasons for why they share content but The New York Times shared five reasons why people share content (48):

  1. To be useful — bring valuable and entertaining content to others.
  2. To define ourselves to others — show people who we are or what we care about.
  3. To grow and nourish relationships — stay connected to others.
  4. Self-fulfillment — feel more involved by sharing.
  5. To get the word out about causes and brands — to rally around cause, company or brand.

As I read through this chapter, I reflected on what makes me share content I see. When I check social media, especially Facebook, it’s endless videos and links to feel-good stories, politics, recipes, etc. I’ve never been a bigger sharer on Facebook because I like the “Save” option Facebook has. Instead of sharing content, I usually save it privately for a later date. Is the reason why I privately save the content instead of publicly sharing because I’m too embarrassed to share? Or because I don’t think the content is shareable to my friends and family?

I reviewed over my timeline to see what category of The New York Times top five list I would fit in. I’ve found that I fall under number 1 — to be useful. Everything I share has a reason such as a video to make my mom laugh, an article that my dad may enjoy, etc. But I also think I click “save” instead of “share” more often than not because I don’t want to A. Be the person that over-shares and B. I care about how I define myself to others.

This chapter really helped me reflect on how I share content to better understand how others share content. There’s more there than just clicking “like” or “save” or “share” and it’s important to understand why. So I ask you, how do you share?





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This entry was posted on February 8, 2016 by in blog, Chapter 3, content code, marketing, public relations, social media, Uncategorized.

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