COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Social Suicide

Is this “share” worthy? The mentality of thinking before you share is engrained in a social media user. I think most social media users can agree their account only captures the best pictures, moments, and statuses of their life. Especially as Millennials, we rarely post content that is controversial or that ignites discussion. Everything posted is there to maintain face value–that’s where the anxiety comes from.

In Chapter 3 of Content Code, Mark Schaeffer stated, “a large study of social transmission across millions of Twitter accounts revealed that the majority of users are passive information consumers and rarely forward content to their network” (pg. 47) Social media users struggle to attach content to their name by sharing it on their personal page. This is why Liking a post is the safe way out!

This trend of passively sharing content is something I can relate to. There is rarely enriched content on my social media. It is constantly bogged down with useless content like a picture of a dog or a how to video. So how do you create the content that is so meaningful that it connects with someone that they in turn want to connect that idea to their name through a share? This is where Schaeffer provides the Holy Grail for why people share your content:

  1. To be useful
  2. To define ourselves to others
  3. To grow and nourish relationships
  4. Self-fulfillment
  5. To get the word out about a cause or brand

It’s important when creating content to look at these and use them as a guideline for your post. I think it is also important to pay attention to how and what people in your network do to share content. If you wouldn’t share the content your creating than your audience won’t either. So, create well thought-out content that avoids social suicide.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on February 9, 2016 by in Chapter 3, Uncategorized.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 17 other followers

Follow COM 584 PR Campaigns on WordPress.com
%d bloggers like this: