Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
This chapter discussed all the various approaches to getting your content shared. The possibilities are endless but some of the tactics stood out to me among the rest are.
This past semester I had a TV criticism class. We had papers due every week on a different topics involving something in the media, usually TV shows. We would discuss these various topics through personal observations or experiences. When I was reading this chapter I immediately though of this class for multiple reasons. For one he wouldn’t even grade out papers of the title didn’t stand out to him. “…we live in a world of scanners, if you can’t grab somebody by the throat in a nanosecond, you’ve lost them.” ( 76) Unfortunately this is incredibly accurate. If you’re scrolling through your timeline and you see an article but the title doesn’t interest you at all you’re obviously not going to choose that one.
This chapter even states, “Remember the most important part of your content is not your content” (76). The most common way to come across content we might be sharing is some other site that if referring you to the actual content. For example if you see a link on Twitter or Facebook. So again you are only exposed to the title at this stage and that basically determines whether your’re going to read it or not. Granted, once someone does choose to click on it, whether or not they share it is based on what was in that article or link. Just like our papers. Some of the papers he would throw out could have been phenomenal, maybe even the best in the class but they screwed up their first step destroying their chances of having their paper even read.
“Aim for conversation, not controversy”(75). Although controversy will most likely get attention it may not have as much of a reach. This reminded me of my class as well. The good papers that didn’t just jump to conclusions and had some optimism were always the most interesting and most talked about. Something controversial may turn people away and even anger them. If they see something they do not like they may just avoid it at all costs. If your content is striking conversation people will be interested to see what others are saying. Even if some people have different opinions that anger them it won’t be directed at the content as much as that individual commenting or talking about it. If they see this they also might want to put their 2 cents in and start to feel a little more passionate about it. This is when things start to buzz and people are more prone to share something.