COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Good Luck and Happy Sharing


Whether you have a new blog or an established one, finding ways to share your content can be quite difficult. With so many tips and ideas already on the market, who can you trust? Mark Schaefer shared 22 practical ways to share your content in chapter 4. For those of you who are just starting out in the blogging world, read my top 3 favorite tips for blogging newbies from Schaefer.

  1. Add social sharing buttons to your site. If you don’t have social sharing buttons, then how can your followers share your amazing content? Schaefer states, “A recent study showed that content with sharing buttons is 700 percent more likely to spread than content without those buttons,” (70). So, before you begin anything, make sure you include buttons on your site: Facebook, Twitter, LinkedIn, Google+, Pinterest. Even include a Pinterest button if you have photos in your blogs too.
  2. Be visual! This sounds so simple, but it’s true. When was the last time you shared something that didn’t have some sort of visual with it? This is especially important is you’re sharing exercise tips, organizing tips or recipes. People want to see what you’re talking about! Schaefer explains, “Adding a photo or illustration doubles the probability that your content will get shared,” (78). If that doesn’t make you want to include an image, then I don’t know what will!
  3. Learn how to use hashtags. Hashtags are your friend, so introduce yourself and get to know them, pronto! This little symbol took social media by storm and is “critical to discovering trends, content, and ideas,” (88).

Although Schaefer’s list of 22 practical ways was grand and wonderful, 3 of his tips stood out the most to me. I think it’s important for new bloggers to follow these three above all else before you can dig deeper into the rest of the list. Good luck and happy sharing!



2 comments on “Good Luck and Happy Sharing

  1. bnwhaley1
    February 15, 2016

    Aly, these three tips stood out to me as well because these are the exact things I am looking for when I am browsing the web or looking through my social media outlets. I have actually grown so accustomed to visuals that now I believe that I am a visual learner. I am more successful when I have something to look at.


  2. hcimon
    February 16, 2016

    These are what I look for as well! I was shocked when reading how the content was 700% more likely to be shared. It’s so true though! There have been many times where I have find something worth posting but it didn’t have a share button anywhere or even if they are hard to find. I typically just don’t share it! With how rushed our lives our today and the little time we do have we want everything to be quick and right at out fingertips. I think that is why this specific tip is necessary.


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This entry was posted on February 15, 2016 by in blog, Chapter 4, content code, marketing, public relations, sharing, social media, Uncategorized.

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