Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
So, continuing on the topic of sharing since the last chapter now instead of understanding why sharing is important and why people do not do so, but lets see what you can do for the sharing to happen!
“Average brands advertise. Great brands share” said by Ted White right at the beginning of chapter 4. It is crazy to think that you can spend so much money on advertisements and trying to get your name out there but the key isn’t about showcasing your brand.. it is all about actually getting people to talk about it and share it with others. There is absolutely no point in creating amazing posts or ads and no one interested in them.
Being entertaining and funny is definitely true! On Facebook especially, now my feed is full of shared videos of how to make creative and delicious looking foods, animals, and hysterically funny videos. If you get someone to relate in some sort of way to your content then your achieving something.
Not only do these audiovisuals capture the eye, but lets say you’re not posting a video but instead just a regular post like a blog post.. it can be the most interesting post anyone has ever read but if it has a long or boring title, forget about it. Doesn’t people realize that people have the attention span of a fish? We don’t have time to read long headlines or even long posts, honestly. We want things easy and quick because it is all about how we want to receive our data. And make the headlines or titles attractive, in an intriguing way that benefits the reader. Make them want to find out how your corn saved your rehearsal, like the example in the book.
Mark also explains how you have to figure out the appropriate time for whatever it is you want to post. There are specific days and times that your followers or your audience are on the internet. Don’t try to reach a teenage audience at 8am on a Monday, expect them to be on after school or at night when they’re out and laying in bed or just out of school (this is not actually accurate but just as an example).