Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
Buzzfeed articles—who hasn’t shared one? The articles are simple, highly visual, and usually the information is listed making them easy to read. You can’t help but click the share button. I am a major culprit of this. I’m constantly finding articles on Buzzfeed and sending them to my friends. Why? Because they’re easy to share. The information is never too content heavy so I know it won’t take up my friend’s time by reading. They’re always SO relatable you can’t help but want your friends to experience that, “OMG that’s me!” moment.
Buzzfeed articles connect to a few points made in Chapter 4: 22 Practical Ways to Achieve Content Ignition of The Content Code. The first, be entertaining, funny, and inspiring. Buzzfeed articles always give a funny twist on people’s weird quirks or things we can all relate to. Like this article about what you should do if you’re single on Valentine’s Day. Buzzfeed helps us through even the worst times.
The second is being visual. According to Mark Schaeffer, “Read a piece of information, and three days later you’ll remember 10 percent of it. Add a picture and you’ll remember 65percent.” Buzzfeed always uses memes or other visuals on their article to further capture the reader’s attention. If I see a meme from a movie that I recognize I’m more likely to click on it and investigate. It also helps me remember that article in the long run.
The third is igniting your content with lists and infographics. Buzzfeed is the king of listing content. It lets you know what you’re getting yourself into from the headline. Usually the headline of the article is “10 ways to…” And then the information is easy to consumer because it lists the major point and if you would like to read on you can. Buzzfield is a great example of how to ignite content.