COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Monthly Archives: March, 2016

Hidden Gems

I have gained a lot of beneficial knowledge from reading this book but one of the most important strategies that always seems to show it is to start small and … Continue reading

March 30, 2016 · Leave a comment

The Proof is in the Pud…Followers?

I really enjoyed reading Chapter 9: Social Signals and Social Proof. When Mark Schaefer discusses the two blogs: one with 5 tweets and one with 452 tweets, it is definitely true … Continue reading

March 29, 2016 · Leave a comment

The Imersion Revolution

After reading Schaefer’s ending chapter that brings together all of the pieces regarding the content code, I was intrigued by his belief that we are soon entering a new era … Continue reading

March 29, 2016 · Leave a comment

The Restaurant Effect

Mark W. Schaefer talks about “Social Proof” in Chapter 9 of his book ” The Content Code”. He provides the reader an example of weak social proof: ” it’s like … Continue reading

March 29, 2016 · 1 Comment

Social Proof = The Kardashians

No ones fame has bothered me more than the Kardashian clan, I have never understood the appeal or the reasoning as to why they are the most talked about family … Continue reading

March 29, 2016 · 2 Comments

Ratio to Stay the Same

Social Proof   The test that he gave in the beginning of the chapter, I was like everyone and chose the article that has been shared over 400 times versus … Continue reading

March 29, 2016 · Leave a comment

Beware: Peer Pressure!

Schaefer discusses the idea of social proof in The Content Code. As a society, we tend to follow each other and like what others like and this is no different … Continue reading

March 28, 2016 · Leave a comment

like 4 like

Gary Vaynerchuk is a media mogul who has a simple formula in reciprocity… “give, give, give, give , then ask” – this means doing favors in order to build social … Continue reading

March 25, 2016 · Leave a comment

If it’s “just” a game, why do we keep score?

This chapter about Social Proof is very near and dear to my heart, as an online shopper. I have never bought something online without reading at LEAST 50-60 reviews about … Continue reading

March 23, 2016 · Leave a comment

Personal Branding

On page 145 when he starts talking about when some one owes you favor in real life you then feel obligated to owe the favor back is exactly how I … Continue reading

March 22, 2016 · 1 Comment

The New Old Navy

At the age of sixteen, I started my first job as a sales associate for Old Navy. Almost six years and I have remained loyal to the company working at … Continue reading

March 22, 2016 · 1 Comment

Building a Hero

Lately, I have been noticing that companies are getting more involved. Whether it is a social issue, a non-profit organization, or interacting more on social media, it is apparent that … Continue reading

March 22, 2016 · Leave a comment

Matt Bellassai: Millenials Choice

Ever since I was a little girl, I was always confused about being a “fan”. Girls in my class were fans of bands, actors or sports figures and I always … Continue reading

March 22, 2016 · 1 Comment

The Heroic Brand: Lauren Conrad

Building not just your personal brand but also your HEROIC brand was the topic of discussion in Chapter 7 of The Content Code by Mark Schaeffer. There’s a difference between … Continue reading

March 22, 2016 · 1 Comment

Not All Heroes Wear Capes, Some Wear Heels

While reading Mark Schaefer’s chapter seven “The Heroic Brand” of the the Content Code,  I was constantly reminded of one of my favorite bloggers, Arielle Charnas.  I started following her … Continue reading

March 22, 2016 · 2 Comments

Power of Reciprocity: The College Edition

As I’ve spent the last few semesters studying the ways to become a great PR professional, not once did it cross my mind to use the unspoken rule of obligation … Continue reading

March 21, 2016 · Leave a comment

Working Distribution

As my group dives deeper into our campaign project, our ideas our constantly flowing. We’re always coming up with new ideas, some good and some not so good. As I … Continue reading

March 21, 2016 · Leave a comment

Love thy neighbor, Promote thy content

“To be more effective at promoting your content, you first need to become more effective at promoting other people’s content.” I love this quote by Internet strategist Carol Lynn Rivera. … Continue reading

March 17, 2016 · Leave a comment

Relationship Goal

  In Chapter 5 of the Content Code, Mark Schaefer discusses the importance of building a relationship with your audience creating a strong and loyal relationship with everyone out there. … Continue reading

March 1, 2016 · 1 Comment

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