COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Power of Reciprocity: The College Edition

As I’ve spent the last few semesters studying the ways to become a great PR professional, not once did it cross my mind to use the unspoken rule of obligation as a means of persuasion. The idea has been around for centuries, and just Kim Harrison, an author for “Cutting Edge PR” states, “This powerful principle, applying in every society on earth, stems from the Golden Rule: ‘Do unto others as you would have them do unto you.’”

The more I thought about this concept, the more I saw it in my every day life. For example, one of my teammates posted a survey on Facebook that she was conducting for a class. In our degree path, we have a sense of camaraderie when it comes to surveys, where we automatically fill them out, knowing we would want them to do the same for us. Sure enough, we all end up repaying the favor in this exchange of online surveys. We remember those who took our surveys, and feel obligated to repay them by completing their surveys, liking their pages, or sharing other content that they’ve created class. We all understand the struggle of meeting a quota just to get a grade, therefore we work together to share the content.

That feeling of mutual understanding clearly extends into the business world of our field, as noted in the Content Code and by Gary Vaynerchuk. In an ideal world, we would all be kind to others simply for the sake of being good people. However, if the motivation of creating good Karma and the assumption that you will be repaid in the future motivates people to be nicer, I can’t necessarily complain. At least the world will appear to be a slightly better place.

Works Cited

Harrison, Kim. “People Repay Your Favors to Them.” Core PR Skills :: People Repay Your     Favors to Them. Cutting Edge PR. Web. 21 Mar. 2016.


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This entry was posted on March 21, 2016 by in Chapter 7, content code, sharing, social media and tagged , , , .

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