Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
While reading Mark Schaefer’s chapter seven “The Heroic Brand” of the the Content Code, I was constantly reminded of one of my favorite bloggers, Arielle Charnas. I started following her on Instagram about 2 and a half years ago and I feel sometimes her honesty and personable self has made me feel as if I knew her on a transparent level. These types of attributes is what Schaefer claims you must have in order to reach that heroic level of your brand.
Her blog name that goes by “Something Navy” was started 6 years ago for a class she was taking at FIT. She decided to post pictures of her outfits that she wore everyday and it soon took off into a social media sensation. I don’t believe that she got where she is today by luck, but from hard work and dedication and definitely some help from other brands that were forward thinking like herself.
Although some of the brands that she tags in her posts I can’t afford, she offers simple advice visually and literally in her captions that are easy for followers to pick up on. When she did a campaign with TRESemmé for New York Fashion Week, I knew that she had finally hit that “break”in creating herself into a heroic brand. Now my fashion inspiration was on television for commercials for this campaign.
Another fashion blogger that I follow, Danielle Bernstein, and goes under the name “We Wore What” created her audience by asking the help of her Facebook friends. She messaged her friends personally asking them to share her Instagram and blog and by doing this she was able to grow a fantastic following.
This chapter truly gave me hope that if I want to create myself into a heroic brand, working hard and being yourself will get your further than trying to “sell yourself.”