COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Monthly Archives: April, 2016

Stay in Touch!

Schaefer wrote the final chapter of his book, The Content Code, with some words of wisdom about how to apply his strategies to the business world and how to be … Continue reading

April 12, 2016 · Leave a comment

How Can We Embrace the Dark Side?

Dark Social. I can honestly say that I had no idea what this concept was before reading Chapter 11. It seems crazy to me that nearly 70% of content is … Continue reading

April 12, 2016 · Leave a comment

Zite

Chapter 11   The chapter mentioned about being overwhelmed and to follow content checklist to use to get back on track. I feel like I can use this with my … Continue reading

April 12, 2016 · Leave a comment

The End!

11 chapters later, The Content Code helped me realize that it is so easy to get your content out there yet so difficult to actually make your content useful and be, … Continue reading

April 12, 2016 · Leave a comment

The end…

In the last chapter of The Content Code, they summarize all of the techniques and lessons from previous chapters. This 11th chapter ends by discussing all the several tactics to … Continue reading

April 12, 2016 · Leave a comment

Welcome to The Dark Side

In Mark W. Schaefer’s book “The Content Code”, in Chapter eleven,  he speaks about the so called ” dark social” channels such as text messages, emails etc. Schaefer explains that … Continue reading

April 12, 2016 · Leave a comment

The Key is Knowing – Not Guessing

The simple yet complex lesson I have learned throughout The Content Code is : You have to know your content, your audience, your strategy, your brand – you can’t just … Continue reading

April 12, 2016 · 1 Comment

We Chose To Press The Button

In the last and final chapter of The Content Code by Mark Schaefer, Schaefer quotes best-selling author Seth Godin, “The fear of being judged is palpable, and the digital trail we … Continue reading

April 10, 2016 · Leave a comment

Dark social channels

With Mark Shaefer’s book The Content Code coming to an end, its safe to say a lot has been learned about the messages we share and the platforms in which we … Continue reading

April 5, 2016 · Leave a comment

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