Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
11 chapters later, The Content Code helped me realize that it is so easy to get your content out there yet so difficult to actually make your content useful and be, well, actual content!
The most useful lesson that I have learned is basically uncovering the psychology and sociology of sharing content. It still amazes me how people take into consideration so many things before actually sharing content online which is what marketers hope and post for. Some people are eager to share a link to an article or idea that’s worth reading, others think, “What if the other person doesn’t like it?”, or fear of being judged by others. Sharing an idea you care about is a generous way to change your world for the better, and honestly for the marketers world as well. The culture we will live in next moth is a direct result of what people like us share today. The things we share and don’t share determine what happens next.
I have learned for Squeeze that, you can have so many creative ideas for tactics to try to engage others but the reality of it all is that there is so much more to it than that. It is like trying to speak with strangers or shy folks and wanting/hoping they respond to your message. To connect with publics you must find a way to relate to them, tell them stories, show them what they want to see and what they want to show to others. Catch their attention and don’t let them continue to scroll down is the goal. The frustrating part of it all is that silence may not even be a bad thing. What if someone is sharing your content url or talking about it without actually hitting the share button? The internet is such a frustrating/hopeful/mysterious/fun/direct/confusing thing out there but I love it.