Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
In chapter 1, in Mark Schaefer’s Content Code talked about the ever changing ways of technology advancements. Specifically how so many changes were created in a small amount of time. Chapter One (The Ignition Switch) opened up with a quote by Jack Welch, “Change before you have to.” After reading this quote to myself it had me applying everything he said to it. Life use to be so simple for marketers and business owners. Advertisements were much simpler, and were focused on a smaller platform of options such as TV, radio, and print, and sometimes billboards. Today that platform has made a massive increase. Advertisements are now not only seen on TV, radio, print, but internet, social media accounts such as twitter, Instagram, Facebook, etc. The evolution of social media has changed the way we communicate with one another. Twitter specifically. Schaefer examined the rise of twitter from when it was first founded in 2006 at a tech conference and now is a platform for promoting, discovering, and organizing. Many marketers focus strongly on twitter to grow businesses. The hashtag has become away to replace advertisements and create a group in itself to bring together people with similar interest and get a form of communication flowing. Tweets are a huge way for communicating on not only a simple conversational level but political also. Living in such a fast pace society twitters 300 word count per tweet has made it a faster way for people to receive information, making people get to the point on a faster level. Schaefer states “Back then, the seemingly astonishing ability to access a single digital content was a thrill. We were starved for content and stared with wonder at anything we could obtain through this new electronic conduit” (Schaefer 9). With technological advancements such as mobile phones, iPads, computers etc. has put a rocket behind consumption and marketers. Keeping up with the advancements is something the people have to learn quickly to adapt to, or you will quickly fall behind. For marketers, social media marketing, and advertisements to work you have to be able to transmit and social share with people on the opposite end or you won’t be able to get your point across. Schaefer explains the four primary uses for social media for business as “monitoring and research, responding to customers, amplifying messages, and establishing thought leadership”(Schaefer 25).