Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
Shareability. Apparently one of the hardest concepts a company has with their content. Not apparently, but true. Most content doesn’t get shared due to the fact that it doesn’t connect people on an emotional level. True. I can relate. Highly relate. Along with what Schaefer said about The New York Times talking about why people share: to be useful, define ourselves, grow and nourish relationships, self-fulfillment, and word-of-mouth. I share content that relates to me, defines me, and interests my friends as well. I don’t necessarily share to find friends with common interests, but I do share to let people know that I like something. I share to get likes on things. I’m a true millennial. I thrive off of the reactions I get on any post of mine through any social media channel. But the content has to be intriguing to me. Also, I can be a “me-former.” Also a hipster and boomerang. I like sharing to benefit people sometimes too.
It’s all about the insight. Content is like being the life of the party, not the death of the party. That’d be down-right depressing, and hard to do. So don’t be a party/ content-pooper.
Like Schaefer said, It has to be remarkable content. What really caught my attention was the fun facts he presented at the beginning of a subsection. “Did you know that vending machines kill four times as many people each year than sharks?” Didn’t know that. That’s pretty remarkable.
End goal: Make everything insightful and remarkable. Whether it’s from my own social platform or through my companies platform.