Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
This chapter pertains to me and where I work so much, I might have to purchase this book.
For one, all 22 ways to gain content exposure really is useful. I have suggested the incentive for employees about getting reviews to my boss and he loved the idea. Also, the social buttons were not that accessible on our website so pointing that out, made it more helpful for us.
FOMO ( Fear of Missing Out). Well, we don’t want that to happen. I’m thinking my company should start a blog and talk about all of the benefits our products have. Post the link on our social sites and see if people actually click to go.
“Create content that only you can create.” Be original. Everyone can post anything, but only you can throw your personality in there to make it original and help it stand out. Coming up with creative headlines is the the biggest factor here. Like Schaefer said, we live in a scanning century. No one sits back and read a paragraph long headline.
The most astonishing part of this chapter was the fact that the content with the most wording was the highest viewed. Crazy. I never want to ready anything too long. But if it is intriguing, then I guess it’s understandable.
He has a good play on content igniting and I think I will take his advice and ideas to use for my company. We need that initial response and content ignition.