Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
Most people can agree that trust is one of the most important traits to possess. Whether it is a business company, service, person, or in a relationship, it is vital to establish trust with the desired audience. Without trust, it is hard to imagine how a relationship can continue.
In chapter six, Schaeffer discussed the significance of trust. For instance, he mentions that if one cannot find their Alpha audience, or are in the midst of developing a new company, brand, service, or product, business professionals can rely on trusted online personalities and experts. Some trusted personalities and experts are Social Proof, New Markets Exposure, etc. This is a great way to reach out to potential customers and build relationships. Customers are more willing to purchase a new products/service from new corporations when trusted online personalities, or experts have presence.
Since I am an active consumer in society today, I can 100% agree with the significance it shows when an expert agrees with the use of a product or service. It can completely sway my decision from purchasing something and not. For example, if I come across a service or product I am dying to have, I won’t unless there is some sort of authority figure that believes in the product as well. This can be anything from clothing, shoes, an electronic device, etc. In addition, it is just as crucial to have trusted personalities then it is for a company to be completely transparent to the public. Whether it is good news or bad, the public seriously appreciates transparency and is more willing to trust companies who tell the truth about their products and the service.