Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
Influence is usually tied to individuals that we follow on a day-to-day basis. Influence also ties into our self-interest. We’re influenced by those that we’re exposed to the most.
In today’s day and age, key indicators of influence are at the access of our fingertips, instead of being voices that my grandparents sat in front of the radio and listened to.
Therefore, three of types of influences that influence (pun-intended) content-ignition strategies consist of celebrities, niche influencers and true advocates that usually fight for a certain cause.
When technology boomed at the turn of the century, the power of a celebrity took on a life of its own due to the fact that their face was enough of a universal message at that time and still does to this day even with evolving media.
The niche influencer has become more of a 21st century thing for millennials to cling onto because people today have more of a diverse path to accessing likable content that meets the eye.
As for the true advocate, these resonate more with opinion and social leaders, who can bring influence to even younger viewers. This is usually the hardest people to find because they can bring forward issues that aren’t usually talked about, which is marketing and public relations practitioners’ dream .
What corresponding factors do all of these symbols share? Trust. This one word is the ideal aspect to any marketing or public relations campaign.
Even though these types of careful, but sometimes greedy content producers is that they’re too desperate to reach the alpha audience. They shoot for the stars too quickly. It’s can be detrimental to any organization.
However, when creating exposure to a potential new market, I think opinion leaders draw my eye. They might have an idea that hasn’t been used or talked about before. The power of the ideas leads to influence, which can create an intended or unintended alpha audience as a result.
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