COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

The Rise and Fall of Content Fame

Jay Baer, author of Youtility, has over 200,000 followers on Twitter. In his bio Baer claims that he is “The most re-tweeted personal in the world among digital marketers.” What an incredible accomplishment; when I get one retweet I feel popular. The question is, how did he get to this point? Is this “fame” possible for everyone?

In “The Content Code,” author Mark W. Schaefer explains three ways to improve content and gain more followers. First, he explains the importance of being true to yourself and true to what you post. Social media is everywhere and trying to make a “fake identity” will be easy for your followers to spot with one little slip up. Social media makes users vulnerable. What you share is being seen by everyone you follow, and people will call your bluff in a second. In order to gain more traffic, don’t be focused on pleasing people. It is important to focus on yourself and only post things that reflect you.

Secondly, it is important to engage your audience and make your posts shareable. Users that are active with their audience are going to build loyal relationships, which will gain them more followers. While writing ideas down, it is important to “give them handles,” and make it easy for your followers to share and relate to your ideas (145). I just mentioned how important it is to be true to yourself, but you also don’t want to forget about your followers. Make your ideas relatable to not only yourself, but also to the people who follow you.

Jay Baer says one of the most stressful and crazy things about posting is knowing followers automatically share his content. Baer has built such strong relationships that some of his followers chose to share all of his content. This is a great honor, because this means that his content is not only loved, but trusted. The issues is that if he makes one mistake, for example has a bad day, that content is immediately posted on his followers pages. Today I was watching a Chelsey Handler stand up where she discusses a drunk tweet she posted one night. While one of her assistance took it down as soon as she saw it, those who automatically shared it created more traffic for the post. The lesson to take away from this is that while being famous on social media seems like a blessing, you still need to be aware of the hardships that come with it.


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This entry was posted on October 21, 2016 by in Uncategorized.

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