Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
In the beginning of this chapter it discusses the importance of site authority explaining how Google comes into play. Even though a post may have more views/likes/shares than another post, the less viewed post may be shown on Google first. Why is this? It is thanks to Site or Domain authority. This means that it does not matter which specific post is more popular, but rather which website is. The SEO of Google gave a little insight of how site authority really works.
These are just a few of the many reasons site authority occurs. It also mentions page views per visitor, and the time spent on the site can all be increased by working on your Alpha Audience.
How do you improve this authority? The Domain Authority is an accumulation of all the individual rankings of the pages on your site, so you must start with improving individual pages first. Try making more than one website, this will increase your chances of Domain Authority. If you do have more than one website, definitely consider a link building strategy. By connecting these links, it will show users the different sites you have to offer, but also get your ratings up.
There are others ways for people to discover your site and ideas. This chapter discusses some ways to help you increase your following without trying to increase the Domain Authority.