Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
What is a content transmission specialist? They are people hired for two, and mainly two, specific reasons
Trying to create content that people actually want to read and share can seem impossible. Start to develop a checklist of daily, weekly, and monthly activities that will lead to greater social transmission over time. A daily content checklist for optimizing content transmission might include
Weekly ignition activities might include
Monthly ignition activities might include
A business strategy does not just have one layer. Many areas of expertise go into creating a strategy that will work to reach an audience. This chapter compares the similarities of a business strategy to American Football. The idea is to create a “hole” in the defense so the running back can take advantage of the opportunity to sprint through a pack of opponents and pick up as much ground as possible before the competition eventually swarms and stops the advance. Some of these functions include
The internet has recently started to play a large role in the business world. We are soon to become an era of marketing without boundaries. We soon will no longer be constrained by page size or pixels. Marketing will be fueled by an emphasis on fun, immersive experiences. There’s virtually no limit to a person’s desire to have fun.
Sharing your content along with other people’s content can have a larger effect then you think. If it is worth reading, it is most likely worth sharing. People who follow you and share common interests might like similar things that you do. Not only does it give that person a good read, but it also gives the author more exposure.
Write, share, ignite!