Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
With content there are ways to check if people are viewing one’s content and if there is buzz about the content and if it is being share. There is the light and dark social channels and most of the time with the light one can see if their content is being shared. With Facebook, Twitter, Instagram etc. but then with the dark social channels it is difficult because of the way people communicate with each other. They use text messaging, emailing, or other private peer-to-peer platforms.
According to the Schaefer, “somewhere between dark social media lurkers and your “light social media followers is a third category that is rich in undiscovered marketing opportunity – Gray Social Media.”(223) There are ways for one to keep up with their content when it comes to these three categories and his gives a checklist for one to be able to check daily what the how many people are actually ignited by the content by either reading it or sharing the content.
According to the book on the check list there are points he listed on pages 217 and 218 and there are:
This is how one will make their ignition plan work so then they will know how to go about taking their content out there and making sure that it is all successful.