COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

1 in a million

The part that stood out to me the most was the part when the author Schaeffer talked about sharing posts.

On page 47, he states that, “In fact, an average Twitter user re-tweets only one in 318 content links they receive. Facebook reports that just one half of one percent of those who set a Facebook post share it.”

This is kind of shocking to me to say in the least just because how many people really don’t share much off of social media. Looking at people’s post on my feed it is weird to see what people share. I know that Facebook has a way that it is set up that only certain people show up on the feed that you look often and consistently showing up until you stop liking their posts. With that being said it is interesting to watch what certain people post and how they normally have a theme of what items they do share. Then there are other people who only post what is going on with them rather than videos or sharable items. Then there are the people who just post sharable items, like me, and never truly update their status. There are many different people on social media and how they approach it.

Another part of the book that stuck out to me was what causes people to share the content they do share. These few steps are what people consider before sharing content:

  • The content needs to be useful
  • To define ourselves to others
  • To grow and nourish relationship
  • Self-fulfillment
  • To get the word out about causes and brands

Looking at the content of what people share it truly speaks to this list. I for one am someone who just shares what I like and may want other people to laugh.




About courtneykamin

I am a communications major with a public relations minor and am a junior.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


This entry was posted on February 9, 2017 by in Uncategorized.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 17 other followers

Follow COM 584 PR Campaigns on
%d bloggers like this: