COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: blog

Borrowing Can Be Better

In this chapter of The Content Code, it is all about borrowing influence. Advocates with an audience already established can share content and help! When reading this chapter, I immediately … Continue reading

February 26, 2017 · Leave a comment

The Golden Rule

“Treat others the way you want to be treated.” We’ve all heard this at some point in our life. Whether it was from our parents, church, teachers, bosses, we’ve all … Continue reading

November 7, 2016 · Leave a comment

Pro-Piggybacking

This week’s chapter touches on a number of different things related to advertising, distribution, promotion and search engine optimization. However, I think one of the points brought up relating to … Continue reading

October 31, 2016 · Leave a comment

Tag! You’re “It”

In this chapter, Schaefer focuses a lot of attention on the individual, and what they may bring to the table in hopes of establishing a Heroic Brand. Two things really … Continue reading

October 24, 2016 · Leave a comment

A Human Way About It

I think it’s true what Chris Brogan said about your content and personal self and how it should be intertwined on the internet; because we no longer live in a time that allows you to be one person online and another in person and be successful…

October 24, 2016 · Leave a comment

Just Try Try Again.

Never giving up in what one is doing is key because it helps one to keep trying the best that they can. If a business is not doing well one … Continue reading

September 19, 2016 · Leave a comment

Sounding Like a Broken Record

Empathy is the main component to reaching out to your publics. Whether if its through marketing, advertising or public relations, finding your niche is about exploring the feelings and beliefs … Continue reading

September 18, 2016 · Leave a comment

All the way up!

Trying to rise all the way up will be hard. Trying to produce “great content. And he means great content,” will be hard. Finding that niche will be hard. I … Continue reading

September 18, 2016 · Leave a comment

The Key is Knowing – Not Guessing

The simple yet complex lesson I have learned throughout The Content Code is : You have to know your content, your audience, your strategy, your brand – you can’t just … Continue reading

April 12, 2016 · 1 Comment

We Chose To Press The Button

In the last and final chapter of The Content Code by Mark Schaefer, Schaefer quotes best-selling author Seth Godin, “The fear of being judged is palpable, and the digital trail we … Continue reading

April 10, 2016 · Leave a comment

Hidden Gems

I have gained a lot of beneficial knowledge from reading this book but one of the most important strategies that always seems to show it is to start small and … Continue reading

March 30, 2016 · Leave a comment

Social Proof = The Kardashians

No ones fame has bothered me more than the Kardashian clan, I have never understood the appeal or the reasoning as to why they are the most talked about family … Continue reading

March 29, 2016 · 2 Comments

like 4 like

Gary Vaynerchuk is a media mogul who has a simple formula in reciprocity… “give, give, give, give , then ask” – this means doing favors in order to build social … Continue reading

March 25, 2016 · Leave a comment

Working Distribution

As my group dives deeper into our campaign project, our ideas our constantly flowing. We’re always coming up with new ideas, some good and some not so good. As I … Continue reading

March 21, 2016 · Leave a comment

Celebrities Themselves are a Trend

This weeks Content Code chapters went hand-in-hand with our ‘Strategic Planning for Public Relations’ homework… What should Squeezes audience, influencer, endorsement be? Mark Schaefer describes the three types of influencers … Continue reading

March 1, 2016 · Leave a comment

How Much Does It Cost?

  When creating content, it’s important to consider the types of influencers there are and how they might impact your content. Mark Schaefer described three different types of influencers in … Continue reading

February 29, 2016 · Leave a comment

Squeeze into the Market

In Chapter 6, Borrowing Trust, there was a lot of relatable information. As I read through this chapter I couldn’t stop thinking about campaign ideas for Squeeze Juice. Influence marketing … Continue reading

February 25, 2016 · 2 Comments

Top 5 Ways to Ignite Your Content

While Chapter 4 of The Content Code lists 22 Practical Ways to Achieve Content Ignition, I will be going over the 5 that stood out to me the most. The … Continue reading

February 16, 2016 · Leave a comment

Good Luck and Happy Sharing

Whether you have a new blog or an established one, finding ways to share your content can be quite difficult. With so many tips and ideas already on the market, … Continue reading

February 15, 2016 · 2 Comments

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