COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: campaign

The Golden Rule

“Treat others the way you want to be treated.” We’ve all heard this at some point in our life. Whether it was from our parents, church, teachers, bosses, we’ve all … Continue reading

November 7, 2016 · Leave a comment

Pro-Piggybacking

This week’s chapter touches on a number of different things related to advertising, distribution, promotion and search engine optimization. However, I think one of the points brought up relating to … Continue reading

October 31, 2016 · Leave a comment

The Power of Influence

Influence is usually tied to individuals that we follow on a day-to-day basis. Influence also ties into our self-interest. We’re influenced by those that we’re exposed to the most. In … Continue reading

October 17, 2016 · Leave a comment

Contagious Content

It doesn’t have to be good to get shared. In fact, it can be straight-up dumb. One of the most shared PSA campaigns proved this with their humorous morbidity video, … Continue reading

September 26, 2016 · Leave a comment

Proceed with Caution

Ah, the dreaded share button. It’s one button that may or may not be one’s best friend or worst enemy. I say this because you could either “win the internet” … Continue reading

September 25, 2016 · Leave a comment

Working Distribution

As my group dives deeper into our campaign project, our ideas our constantly flowing. We’re always coming up with new ideas, some good and some not so good. As I … Continue reading

March 21, 2016 · Leave a comment

How Much Does It Cost?

  When creating content, it’s important to consider the types of influencers there are and how they might impact your content. Mark Schaefer described three different types of influencers in … Continue reading

February 29, 2016 · Leave a comment

Squeeze into the Market

In Chapter 6, Borrowing Trust, there was a lot of relatable information. As I read through this chapter I couldn’t stop thinking about campaign ideas for Squeeze Juice. Influence marketing … Continue reading

February 25, 2016 · 2 Comments

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