COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: Chapter 2

The Struggle to Standout in an Over Saturated Market

In a sea of blue standard fish, how do you make yourself the red fish that stands out? Many markets are over saturated with content, so much so that yours … Continue reading

February 1, 2017 · Leave a comment

Just Try Try Again.

Never giving up in what one is doing is key because it helps one to keep trying the best that they can. If a business is not doing well one … Continue reading

September 19, 2016 · Leave a comment

Sounding Like a Broken Record

Empathy is the main component to reaching out to your publics. Whether if its through marketing, advertising or public relations, finding your niche is about exploring the feelings and beliefs … Continue reading

September 18, 2016 · Leave a comment

All the way up!

Trying to rise all the way up will be hard. Trying to produce “great content. And he means great content,” will be hard. Finding that niche will be hard. I … Continue reading

September 18, 2016 · Leave a comment

What makes something “shareable”?

The concept of “shareability” that Schaefer discusses is something that most people see every day. Facebook is flooded with buzz-worthy articles and videos that people re-post or share with friends. … Continue reading

February 2, 2016 · Leave a comment

The Rabbit Hole Known as YouTube

In my many years of thriving internet use I, like so many others, have found myself on more than one occasion layers deep in a website that I merely clicked … Continue reading

February 1, 2016 · Leave a comment

Stop, Look, Listen.

Stop, Look, Listen. Now, that’s how you get the BADASS content that Mark Schaeffer discusses in Chapter 2: Structure, Strategy, and the Content Code. Rather than wasting money on boosted … Continue reading

February 1, 2016 · Leave a comment

“But one thing is clear: Whatever the strategy, in a highly competitive environment, the status quo is not good enough. If you’re facing a possibility of content saturation in your … Continue reading

February 1, 2016 · 1 Comment

Change The Game

  While reading Chapter 2 I noticed many valid points that hadn’t been brought to my attention before. A lot of these seemed like they should be obvious to most, … Continue reading

February 1, 2016 · 2 Comments

Isn’t Soup Enough?

In chapter two of The Content Code author Mark Schaefer states that today’s society deals with a “Formula One-fast digital world.” Being a fan of Formula One and a creative fan … Continue reading

January 31, 2016 · Leave a comment

We Need To Talk About… Strategy!

  Without the proper strategy many people are wasting money in the marketing industry. Mark Schaefer’s story of his friend Robert’s soup business is a perfect example of a marketing … Continue reading

January 28, 2016 · Leave a comment

Take the Path Less Saturated

It’s a no brainer that search engine optimization is a huge plus if you can master that game of being towards the top.  But when there is so much content … Continue reading

January 26, 2016 · 1 Comment

Tapping into the Saturated Market

The majority of the time, when you publish a blog post, chances are someone has already written a post on the same subject.  There are millions of other bloggers out … Continue reading

September 15, 2015 · Leave a comment

Content Overload: Enough is Enough!

Honestly, reading this chapter got me a bit anxious and overwhelmed. I started thinking about how to produce quality content, how to saturate an unsaturated niche, how to create content … Continue reading

September 15, 2015 · Leave a comment

Find your niche

“Find an unsaturated niche, consistently produce a volume of quality, and never stop producing content. (pg29)” Schaefer’s strategy reminded me of a campaign I worked on in my most recent … Continue reading

September 14, 2015 · 1 Comment

Breaking Out Of The Basics While reading Chapter Two: Structure, Strategy and the Content Code stressed me out, I’m thankful there is a (serious, yet comical twist) book written about tips to break out … Continue reading

September 14, 2015 · Leave a comment

Break Through the Content

After sitting down with Jennifer from Hillsborough County, I gained a better understanding of the campaign we will be creating. She was able to give us insight into the task … Continue reading

September 11, 2015 · 1 Comment

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