COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: Chapter 6

Borrowing Can Be Better

In this chapter of The Content Code, it is all about borrowing influence. Advocates with an audience already established can share content and help! When reading this chapter, I immediately … Continue reading

February 26, 2017 · Leave a comment

The Power of Influence

Influence is usually tied to individuals that we follow on a day-to-day basis. Influence also ties into our self-interest. We’re influenced by those that we’re exposed to the most. In … Continue reading

October 17, 2016 · Leave a comment

Celebrities Themselves are a Trend

This weeks Content Code chapters went hand-in-hand with our ‘Strategic Planning for Public Relations’ homework… What should Squeezes audience, influencer, endorsement be? Mark Schaefer describes the three types of influencers … Continue reading

March 1, 2016 · Leave a comment

How Much Does It Cost?

  When creating content, it’s important to consider the types of influencers there are and how they might impact your content. Mark Schaefer described three different types of influencers in … Continue reading

February 29, 2016 · Leave a comment

Squeeze into the Market

In Chapter 6, Borrowing Trust, there was a lot of relatable information. As I read through this chapter I couldn’t stop thinking about campaign ideas for Squeeze Juice. Influence marketing … Continue reading

February 25, 2016 · 2 Comments

Trust me… I’m a communicator

In the Public Relations field, we always talk about “borrowed credibility,” using a source’s credibility to get your own message further. In Chapter 6: Borrowing Trust, Mark Schaefer applies this … Continue reading

October 19, 2015 · 2 Comments

Trust is a Must!

Since there is so much being shared every day through social media outlets, how can we know that content is getting in the right hands? I enjoyed reading about how … Continue reading

October 19, 2015 · Leave a comment

May I Borrow That Please?

Let’s face it, we can’t do it all on our own. Sometimes it’s okay to borrow trust. This is the concept explained in chapter 6. Influence marketing is a way … Continue reading

October 19, 2015 · Leave a comment

Your Niche Influencer is your best friend!

“ Influencers are powerful, self-made industry leaders consistently creating content to establish their authority and expertise.” (pg131) This week’s chapter reminded me of one of my past internship with a … Continue reading

October 19, 2015 · 1 Comment

Spread Awareness

In Chapter 6: Borrowing Trust, Mark Schaefer goes on to explain the next phase in completing the Alpha Audience development. Being a start up company makes it difficult to create … Continue reading

October 19, 2015 · Leave a comment

No time to build? Borrow instead!

Borrowing credibility is an excellent way to build a following, but as Schaefer explains in this week’s chapter, there are some obstacles you might encounter.  You’re about to launch your … Continue reading

October 19, 2015 · Leave a comment

Follower Frenzy

“Bottom Line: There were no discernible business benefits from a superstar igniting my content.” A harsh reality, but a great lesson shared by Mark Schaefer in chapter six of The … Continue reading

October 18, 2015 · Leave a comment

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