COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: Chapter 7

30 Days to Brand Discovery

Create content every day for 30 days to discover and develop your personal online brand.

October 24, 2016 · Leave a comment

Tag! You’re “It”

In this chapter, Schaefer focuses a lot of attention on the individual, and what they may bring to the table in hopes of establishing a Heroic Brand. Two things really … Continue reading

October 24, 2016 · Leave a comment

A Human Way About It

I think it’s true what Chris Brogan said about your content and personal self and how it should be intertwined on the internet; because we no longer live in a time that allows you to be one person online and another in person and be successful…

October 24, 2016 · Leave a comment

like 4 like

Gary Vaynerchuk is a media mogul who has a simple formula in reciprocity… “give, give, give, give , then ask” – this means doing favors in order to build social … Continue reading

March 25, 2016 · Leave a comment

The Heroic Brand: Lauren Conrad

Building not just your personal brand but also your HEROIC brand was the topic of discussion in Chapter 7 of The Content Code by Mark Schaeffer. There’s a difference between … Continue reading

March 22, 2016 · 1 Comment

Not All Heroes Wear Capes, Some Wear Heels

While reading Mark Schaefer’s chapter seven “The Heroic Brand” of the the Content Code,  I was constantly reminded of one of my favorite bloggers, Arielle Charnas.  I started following her … Continue reading

March 22, 2016 · 2 Comments

Power of Reciprocity: The College Edition

As I’ve spent the last few semesters studying the ways to become a great PR professional, not once did it cross my mind to use the unspoken rule of obligation … Continue reading

March 21, 2016 · Leave a comment

Not all heroes wear capes

In Chapter 7 of The Content Code, Mark Schaefer discusses the concept of a heroic brand, relating it back to his example of Chris Brogan in Chapter 1. A heroic … Continue reading

October 26, 2015 · Leave a comment

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