COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: Chapter 8

Be Everywhere at Once

Distribution of content is a key way of attracting an audience. Once upon a time it was simply enough just to write a new blog post everyday like Mitch Joel … Continue reading

October 31, 2016 · Leave a comment

Tricking Google

SEO, Search Engine Optimization, embodies a $30 billion industry with the sole purpose of tricking Google.

October 31, 2016 · Leave a comment


This week’s chapter touches on a number of different things related to advertising, distribution, promotion and search engine optimization. However, I think one of the points brought up relating to … Continue reading

October 31, 2016 · Leave a comment

Working Distribution

As my group dives deeper into our campaign project, our ideas our constantly flowing. We’re always coming up with new ideas, some good and some not so good. As I … Continue reading

March 21, 2016 · Leave a comment

Trying to go big? Think small

With the online word being so saturated with content now more than ever, even the best content may never reach an audience. Content cannot always organically reach the top, sometimes … Continue reading

November 2, 2015 · 1 Comment

Rise past the competition

In Chapter 8: Distribution, Advertising, Promotion and SEO, Mark Schaefer discusses more ways that brands can rise past the competition.  He explains how distributing your content through multiple channels can … Continue reading

November 2, 2015 · 1 Comment

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