COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: marketing

The Proof is in the People

Don’t just take my word for it – take theirs! Social Proof is simply visual credibility, based on what other people say or think. If many people say they had … Continue reading

November 7, 2016 · 1 Comment

The Golden Rule

“Treat others the way you want to be treated.” We’ve all heard this at some point in our life. Whether it was from our parents, church, teachers, bosses, we’ve all … Continue reading

November 7, 2016 · Leave a comment

Tricking Google

SEO, Search Engine Optimization, embodies a $30 billion industry with the sole purpose of tricking Google.

October 31, 2016 · Leave a comment

Pro-Piggybacking

This week’s chapter touches on a number of different things related to advertising, distribution, promotion and search engine optimization. However, I think one of the points brought up relating to … Continue reading

October 31, 2016 · Leave a comment

Tag! You’re “It”

In this chapter, Schaefer focuses a lot of attention on the individual, and what they may bring to the table in hopes of establishing a Heroic Brand. Two things really … Continue reading

October 24, 2016 · Leave a comment

The Power of Influence

Influence is usually tied to individuals that we follow on a day-to-day basis. Influence also ties into our self-interest. We’re influenced by those that we’re exposed to the most. In … Continue reading

October 17, 2016 · Leave a comment

Blessings and Curses

Social media is a blessing and a curse. What does that mean in this instance? It means that people who inculturate themselves within apps such as Twitter, Facebook and Instagram … Continue reading

October 10, 2016 · Leave a comment

Proceed with Caution

Ah, the dreaded share button. It’s one button that may or may not be one’s best friend or worst enemy. I say this because you could either “win the internet” … Continue reading

September 25, 2016 · Leave a comment

Sounding Like a Broken Record

Empathy is the main component to reaching out to your publics. Whether if its through marketing, advertising or public relations, finding your niche is about exploring the feelings and beliefs … Continue reading

September 18, 2016 · Leave a comment

All the way up!

Trying to rise all the way up will be hard. Trying to produce “great content. And he means great content,” will be hard. Finding that niche will be hard. I … Continue reading

September 18, 2016 · Leave a comment

Mortgages and More Content

“Well, this is depressing,” is what constantly kept racing through my mind as Mark W. Schaefer continued on about caveats of content in the first chapter of his book, The … Continue reading

September 12, 2016 · Leave a comment

The Key is Knowing – Not Guessing

The simple yet complex lesson I have learned throughout The Content Code is : You have to know your content, your audience, your strategy, your brand – you can’t just … Continue reading

April 12, 2016 · 1 Comment

Hidden Gems

I have gained a lot of beneficial knowledge from reading this book but one of the most important strategies that always seems to show it is to start small and … Continue reading

March 30, 2016 · Leave a comment

like 4 like

Gary Vaynerchuk is a media mogul who has a simple formula in reciprocity… “give, give, give, give , then ask” – this means doing favors in order to build social … Continue reading

March 25, 2016 · Leave a comment

Working Distribution

As my group dives deeper into our campaign project, our ideas our constantly flowing. We’re always coming up with new ideas, some good and some not so good. As I … Continue reading

March 21, 2016 · Leave a comment

How Much Does It Cost?

  When creating content, it’s important to consider the types of influencers there are and how they might impact your content. Mark Schaefer described three different types of influencers in … Continue reading

February 29, 2016 · Leave a comment

Top 5 Ways to Ignite Your Content

While Chapter 4 of The Content Code lists 22 Practical Ways to Achieve Content Ignition, I will be going over the 5 that stood out to me the most. The … Continue reading

February 16, 2016 · Leave a comment

Good Luck and Happy Sharing

Whether you have a new blog or an established one, finding ways to share your content can be quite difficult. With so many tips and ideas already on the market, … Continue reading

February 15, 2016 · 2 Comments

How Do You Share?

The question always remains the same. What makes people share content? Is it the adorable puppy riding a scooter or the police officer helping a homeless man? Or a well … Continue reading

February 8, 2016 · Leave a comment

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