COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: public relations

The Struggle to Standout in an Over Saturated Market

In a sea of blue standard fish, how do you make yourself the red fish that stands out? Many markets are over saturated with content, so much so that yours … Continue reading

February 1, 2017 · Leave a comment

The Golden Rule

“Treat others the way you want to be treated.” We’ve all heard this at some point in our life. Whether it was from our parents, church, teachers, bosses, we’ve all … Continue reading

November 7, 2016 · Leave a comment

Tag! You’re “It”

In this chapter, Schaefer focuses a lot of attention on the individual, and what they may bring to the table in hopes of establishing a Heroic Brand. Two things really … Continue reading

October 24, 2016 · Leave a comment

The Power of Influence

Influence is usually tied to individuals that we follow on a day-to-day basis. Influence also ties into our self-interest. We’re influenced by those that we’re exposed to the most. In … Continue reading

October 17, 2016 · Leave a comment

Blessings and Curses

Social media is a blessing and a curse. What does that mean in this instance? It means that people who inculturate themselves within apps such as Twitter, Facebook and Instagram … Continue reading

October 10, 2016 · Leave a comment

The Comedy Boom

Have you ever heard that it takes more muscles to frown than to smile? Well, this saying comes into effect when producing viewable content. In fact, psychoanalyst Donald Winnicott says … Continue reading

September 30, 2016 · Leave a comment

Proceed with Caution

Ah, the dreaded share button. It’s one button that may or may not be one’s best friend or worst enemy. I say this because you could either “win the internet” … Continue reading

September 25, 2016 · Leave a comment

Sounding Like a Broken Record

Empathy is the main component to reaching out to your publics. Whether if its through marketing, advertising or public relations, finding your niche is about exploring the feelings and beliefs … Continue reading

September 18, 2016 · Leave a comment

The Key is Knowing – Not Guessing

The simple yet complex lesson I have learned throughout The Content Code is : You have to know your content, your audience, your strategy, your brand – you can’t just … Continue reading

April 12, 2016 · 1 Comment

Hidden Gems

I have gained a lot of beneficial knowledge from reading this book but one of the most important strategies that always seems to show it is to start small and … Continue reading

March 30, 2016 · Leave a comment

like 4 like

Gary Vaynerchuk is a media mogul who has a simple formula in reciprocity… “give, give, give, give , then ask” – this means doing favors in order to build social … Continue reading

March 25, 2016 · Leave a comment

How Much Does It Cost?

  When creating content, it’s important to consider the types of influencers there are and how they might impact your content. Mark Schaefer described three different types of influencers in … Continue reading

February 29, 2016 · Leave a comment

Squeeze into the Market

In Chapter 6, Borrowing Trust, there was a lot of relatable information. As I read through this chapter I couldn’t stop thinking about campaign ideas for Squeeze Juice. Influence marketing … Continue reading

February 25, 2016 · 2 Comments

Good Luck and Happy Sharing

Whether you have a new blog or an established one, finding ways to share your content can be quite difficult. With so many tips and ideas already on the market, … Continue reading

February 15, 2016 · 2 Comments

How Do You Share?

The question always remains the same. What makes people share content? Is it the adorable puppy riding a scooter or the police officer helping a homeless man? Or a well … Continue reading

February 8, 2016 · Leave a comment

“But one thing is clear: Whatever the strategy, in a highly competitive environment, the status quo is not good enough. If you’re facing a possibility of content saturation in your … Continue reading

February 1, 2016 · 1 Comment

Change The Game

  While reading Chapter 2 I noticed many valid points that hadn’t been brought to my attention before. A lot of these seemed like they should be obvious to most, … Continue reading

February 1, 2016 · 2 Comments

It wasn’t until his 222nd video that Stephen Cronk hit marketing gold and had a viral video. The film in question lasts all of 50 seconds, and consists of Cronk … Continue reading

January 27, 2016 · Leave a comment

Connecting With Customers

“Today, adults in the Western World consume content an average of 10 hours a day” (Schaefer 13). How is that even possible? That number seems so large and unreachable but … Continue reading

January 26, 2016 · Leave a comment

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