COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: shareability

How to Make Others SHARE SHARE SHARE!

The author pointed out a super important idea…you can not share something if the sharing buttons are not available! DUH! But, over half of companies do not even have social sharing … Continue reading

February 14, 2017 · Leave a comment

The Golden Rule

“Treat others the way you want to be treated.” We’ve all heard this at some point in our life. Whether it was from our parents, church, teachers, bosses, we’ve all … Continue reading

November 7, 2016 · Leave a comment


This week’s chapter touches on a number of different things related to advertising, distribution, promotion and search engine optimization. However, I think one of the points brought up relating to … Continue reading

October 31, 2016 · Leave a comment

Tag! You’re “It”

In this chapter, Schaefer focuses a lot of attention on the individual, and what they may bring to the table in hopes of establishing a Heroic Brand. Two things really … Continue reading

October 24, 2016 · Leave a comment

The Comedy Boom

Have you ever heard that it takes more muscles to frown than to smile? Well, this saying comes into effect when producing viewable content. In fact, psychoanalyst Donald Winnicott says … Continue reading

September 30, 2016 · Leave a comment

Contagious Content

It doesn’t have to be good to get shared. In fact, it can be straight-up dumb. One of the most shared PSA campaigns proved this with their humorous morbidity video, … Continue reading

September 26, 2016 · Leave a comment

Dubstep Cat

Mark Schaefer stresses how important shareabiltiy is in this digital era. “What good is all that content if people won’t share it?” This is something all marketers must remember. It … Continue reading

September 24, 2016 · Leave a comment

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