COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: social media

Borrowing Can Be Better

In this chapter of The Content Code, it is all about borrowing influence. Advocates with an audience already established can share content and help! When reading this chapter, I immediately … Continue reading

February 26, 2017 · Leave a comment

How to Make Others SHARE SHARE SHARE!

The author pointed out a super important idea…you can not share something if the sharing buttons are not available! DUH! But, over half of companies do not even have social sharing … Continue reading

February 14, 2017 · Leave a comment

The Golden Rule

“Treat others the way you want to be treated.” We’ve all heard this at some point in our life. Whether it was from our parents, church, teachers, bosses, we’ve all … Continue reading

November 7, 2016 · Leave a comment

Pro-Piggybacking

This week’s chapter touches on a number of different things related to advertising, distribution, promotion and search engine optimization. However, I think one of the points brought up relating to … Continue reading

October 31, 2016 · Leave a comment

Tag! You’re “It”

In this chapter, Schaefer focuses a lot of attention on the individual, and what they may bring to the table in hopes of establishing a Heroic Brand. Two things really … Continue reading

October 24, 2016 · Leave a comment

Building a Strong Bond

Social Media nowadays can be very hard to trust because of what is put out there and sometimes people do not always trust the content that they see. Bloggers, celebrities … Continue reading

October 10, 2016 · 1 Comment

Blessings and Curses

Social media is a blessing and a curse. What does that mean in this instance? It means that people who inculturate themselves within apps such as Twitter, Facebook and Instagram … Continue reading

October 10, 2016 · Leave a comment

Contagious Content

It doesn’t have to be good to get shared. In fact, it can be straight-up dumb. One of the most shared PSA campaigns proved this with their humorous morbidity video, … Continue reading

September 26, 2016 · Leave a comment

Proceed with Caution

Ah, the dreaded share button. It’s one button that may or may not be one’s best friend or worst enemy. I say this because you could either “win the internet” … Continue reading

September 25, 2016 · Leave a comment

The Content Consumption Limit

While reading the first chapter of The Content Code, I felt like I was reading a history textbook at first, especially when the text discussed the digital revolutions of the … Continue reading

August 30, 2016 · Leave a comment

We Chose To Press The Button

In the last and final chapter of The Content Code by Mark Schaefer, Schaefer quotes best-selling author Seth Godin, “The fear of being judged is palpable, and the digital trail we … Continue reading

April 10, 2016 · Leave a comment

Hidden Gems

I have gained a lot of beneficial knowledge from reading this book but one of the most important strategies that always seems to show it is to start small and … Continue reading

March 30, 2016 · Leave a comment

Social Proof = The Kardashians

No ones fame has bothered me more than the Kardashian clan, I have never understood the appeal or the reasoning as to why they are the most talked about family … Continue reading

March 29, 2016 · 2 Comments

like 4 like

Gary Vaynerchuk is a media mogul who has a simple formula in reciprocity… “give, give, give, give , then ask” – this means doing favors in order to build social … Continue reading

March 25, 2016 · Leave a comment

Power of Reciprocity: The College Edition

As I’ve spent the last few semesters studying the ways to become a great PR professional, not once did it cross my mind to use the unspoken rule of obligation … Continue reading

March 21, 2016 · Leave a comment

Working Distribution

As my group dives deeper into our campaign project, our ideas our constantly flowing. We’re always coming up with new ideas, some good and some not so good. As I … Continue reading

March 21, 2016 · Leave a comment

How Much Does It Cost?

  When creating content, it’s important to consider the types of influencers there are and how they might impact your content. Mark Schaefer described three different types of influencers in … Continue reading

February 29, 2016 · Leave a comment

Good Luck and Happy Sharing

Whether you have a new blog or an established one, finding ways to share your content can be quite difficult. With so many tips and ideas already on the market, … Continue reading

February 15, 2016 · 2 Comments

Social Friendships

In Chapter 3 of The Content Code by Mark Schaefer, he continues to explore the idea of embedding shareability into our content. by stating 22 quick-hit actions. Of all the … Continue reading

February 12, 2016 · Leave a comment

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