COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: Uncategorized

Just follow the crowd

I never really thought about it until now.  Everyone, including myself, bases their decision on the others around them.  In chapter nine of The Content Code, Mark Schaefer discusses the … Continue reading

March 28, 2017 · Leave a comment

The Famous One Year Old

Chapter 7, “The Heroic Brand” in Mark Schaefer’s The Content Code has to be my favorite thus far.  It’s hard to just pick one aspect of this chapter to discuss because … Continue reading

March 13, 2017 · Leave a comment

Nobody Cares!

This week’s chapter of Mark Shaefer’s The Content Code, “Borrowing Trust” discusses the value of influencers and the use of their borrowed trust to a marketer. On page 128 Mark … Continue reading

March 1, 2017 · Leave a comment

Borrowing Can Be Better

In this chapter of The Content Code, it is all about borrowing influence. Advocates with an audience already established can share content and help! When reading this chapter, I immediately … Continue reading

February 26, 2017 · Leave a comment

Involvement leads to an ALPHA Audience

Chapter five of Mark Schaefer’s Content Code focuses in on building an #ALPHA audience. This chapter focuses in on building an #ENGAGING audience, and tactics that will get you there. … Continue reading

February 20, 2017 · Leave a comment

Keith Urban is amazing

Chapter Five of Mark Schafer’s, The Content Code, is titled “Building and Alpha Audience.”  To quickly summarize, many company’s focus on creating and igniting content, however they forget to build … Continue reading

February 20, 2017 · Leave a comment

The Untimely Death Cycle

Schaefer has done it again.  This week’s chapter of The Content Code, by Mark Schaefer, was simply titled ’22 Practical Ways to Achieve Content Ignition.’  While some of it seemed … Continue reading

February 16, 2017 · Leave a comment

Remember to SHARE!

  In chapter 4 of Content Code the author Mark Schaefer SHARED many insightful tips on ways to drive viewers to content and get that engagement! His tip on making … Continue reading

February 15, 2017 · Leave a comment

How to Make Others SHARE SHARE SHARE!

The author pointed out a super important idea…you can not share something if the sharing buttons are not available! DUH! But, over half of companies do not even have social sharing … Continue reading

February 14, 2017 · Leave a comment

1 in a million

The part that stood out to me the most was the part when the author Schaeffer talked about sharing posts. On page 47, he states that, “In fact, an average … Continue reading

February 9, 2017 · Leave a comment

Sharing is Caring

This week’s chapter of Mark Shaefer’s The Content Code discusses the importance of shareability. A quote that specifically caught my eye is found on page 44, “Business results on the … Continue reading

February 7, 2017 · Leave a comment

Opposites Always Attract

In Chapter 2 of Mark Shaefer’s The Content Code, he points out something that was always right under the tip of my nose – Opposites Always Attract – in this case … Continue reading

February 2, 2017 · Leave a comment

Be Born to Stand Out

  One of the most basic question to ask before starting a business builder is the most basic question of: How do I stand out? In the world of Google … Continue reading

February 2, 2017 · Leave a comment

The Struggle to Standout in an Over Saturated Market

In a sea of blue standard fish, how do you make yourself the red fish that stands out? Many markets are over saturated with content, so much so that yours … Continue reading

February 1, 2017 · Leave a comment

The Ever Growing Technology

It is odd to find out the many things that we as a person used to be excited about. How on page 11 he talks about how it took 10 … Continue reading

January 27, 2017 · Leave a comment

All You Really Need is Friends

First off, I would like to start by saying that reading this “textbook” is the best homework I’ve had all year.  Mr. Schaefer’s ideas and tone are extremely intriguing.  I … Continue reading

January 26, 2017 · Leave a comment

How Content Lost Power

While reading the first chapter of Content Code, one of the first things that stuck out to me was Schaefer’s point about how much the extreme amount of content overwhelming a user … Continue reading

January 25, 2017 · Leave a comment

1st Down and 10 social media platforms to go

In Mark Schaeffer’s final chapter of The Content Code, he talks about the importance of content ignition and implication.  In today’s age of social media, jobs are being created for … Continue reading

November 21, 2016 · Leave a comment

Recovering From the Lies They Told

Everyone is recovering from the US presidential election, and most of us are going back to our normal daily lives. For the majority of us that does not include politics. … Continue reading

November 21, 2016 · Leave a comment

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