Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.
In this chapter, Schaefer focuses a lot of attention on the individual, and what they may bring to the table in hopes of establishing a Heroic Brand. Two things really … Continue reading →
While reading Chapter 2 I noticed many valid points that hadn’t been brought to my attention before. A lot of these seemed like they should be obvious to most, … Continue reading →
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