COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Ignite the Content

With content there are ways to check if people are viewing one’s content and if there is buzz about the content and if it is being share. There is the … Continue reading

November 21, 2016 · Leave a comment

Write. Share. Ignite!

What is a content transmission specialist? They are people hired for two, and mainly two, specific reasons They’ve grown up with social media and understand how brands need to communicate … Continue reading

November 17, 2016 · Leave a comment

All about that rank

In Chapter 10 of the Content Code, Mark Schaeffer talks about the second “A” in BADASS. This A stands for Authority. Although authority may be the least important in comparison … Continue reading

November 14, 2016 · Leave a comment

Become Google’s Top Search

In the beginning of this chapter it discusses the importance of site authority explaining how Google comes into play. Even though a post may have more views/likes/shares than another post, … Continue reading

November 14, 2016 · Leave a comment

Linked Up

Utilizing link strategy will add purpose and power to your Search Engine Optimization game.

November 13, 2016 · Leave a comment

Gain Some Authority

Site authority is the last step to achieving “near-permeant content ignition.” (page 203) First let me explain what site authority is, it is the credibility that your site has over other that allows you site to rank higher when searched.

November 13, 2016 · Leave a comment

May the Odds Be Ever in Your Favor

Just like the Hunger Games, we must learn to fend for ourselves if we want to have the most exceptional content out there. We are all competing against each other … Continue reading

November 13, 2016 · 1 Comment

Links Everywhere

Page Authority. Wanting to link to other pages that are well known, that have been around longer, that gained trust. It only makes sense. So that way people see that … Continue reading

November 12, 2016 · 1 Comment

Quantity over Quality?

Building content can be tough but getting your posts to stand out can be even tougher. In this chapter Schaefer shares the mystery of authority. Authority is the one element … Continue reading

November 12, 2016 · 1 Comment

Building Strong Authority

When bringing out content for people to read there are many things one must think about because putting all your information out for people to read can be very difficult … Continue reading

November 12, 2016 · Leave a comment

The Proof is in the People

Don’t just take my word for it – take theirs! Social Proof is simply visual credibility, based on what other people say or think. If many people say they had … Continue reading

November 7, 2016 · 1 Comment

“Find out what it means to me!”

The more I read this book, the more I enjoy it! I feel compelled to write a review about it after reading this chapter. I have said it before and … Continue reading

November 7, 2016 · Leave a comment

Will you read it if others don’t?

This chapter discusses the influence that social proof has on people. It starts with the example that if an article is tweeted 5 times versus 452 times, which are you … Continue reading

November 7, 2016 · Leave a comment

452 people read it, so I read it.

After reading Chapter 9 of Mark Schaeffer’s, The Content Code, I thought about how he started the chapter. Schaeffer does a test on us and I responded the way every … Continue reading

November 7, 2016 · Leave a comment

The Golden Rule

“Treat others the way you want to be treated.” We’ve all heard this at some point in our life. Whether it was from our parents, church, teachers, bosses, we’ve all … Continue reading

November 7, 2016 · Leave a comment

If They Like It I Will Too

The concept of social proof makes a lot of sense in regards to online and in the real world. The example Mark Schaefer uses in the book is if you see someone with many awards and certificates you are going to assume they are smarter and feel better about talking to them.

November 7, 2016 · Leave a comment

Tell me Nothing but the Truth

When people are making a conscious decision about life they think about what people are saying. With bloggers we believe that some of them are right when they have some … Continue reading

November 6, 2016 · Leave a comment

Be Everywhere at Once

Distribution of content is a key way of attracting an audience. Once upon a time it was simply enough just to write a new blog post everyday like Mitch Joel … Continue reading

October 31, 2016 · Leave a comment

Tricking Google

SEO, Search Engine Optimization, embodies a $30 billion industry with the sole purpose of tricking Google.

October 31, 2016 · Leave a comment

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