COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Monthly Archives: March, 2017

Just follow the crowd

I never really thought about it until now.  Everyone, including myself, bases their decision on the others around them.  In chapter nine of The Content Code, Mark Schaefer discusses the … Continue reading

March 28, 2017 · Leave a comment

The Famous One Year Old

Chapter 7, “The Heroic Brand” in Mark Schaefer’s The Content Code has to be my favorite thus far.  It’s hard to just pick one aspect of this chapter to discuss because … Continue reading

March 13, 2017 · Leave a comment

Nobody Cares!

This week’s chapter of Mark Shaefer’s The Content Code, “Borrowing Trust” discusses the value of influencers and the use of their borrowed trust to a marketer. On page 128 Mark … Continue reading

March 1, 2017 · Leave a comment

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