Just follow the crowd
I never really thought about it until now. Everyone, including myself, bases their decision on the others around them. In chapter nine of The Content Code, Mark Schaefer discusses the … Continue reading
March 28, 2017 · Leave a comment
The Famous One Year Old
Chapter 7, “The Heroic Brand” in Mark Schaefer’s The Content Code has to be my favorite thus far. It’s hard to just pick one aspect of this chapter to discuss because … Continue reading
March 13, 2017 · Leave a comment
Nobody Cares!
This week’s chapter of Mark Shaefer’s The Content Code, “Borrowing Trust” discusses the value of influencers and the use of their borrowed trust to a marketer. On page 128 Mark … Continue reading
March 1, 2017 · Leave a comment
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