COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: sharing


This week’s chapter touches on a number of different things related to advertising, distribution, promotion and search engine optimization. However, I think one of the points brought up relating to … Continue reading

October 31, 2016 · Leave a comment

All the way up!

Trying to rise all the way up will be hard. Trying to produce “great content. And he means great content,” will be hard. Finding that niche will be hard. I … Continue reading

September 18, 2016 · Leave a comment

Mortgages and More Content

“Well, this is depressing,” is what constantly kept racing through my mind as Mark W. Schaefer continued on about caveats of content in the first chapter of his book, The … Continue reading

September 12, 2016 · Leave a comment

The Key is Knowing – Not Guessing

The simple yet complex lesson I have learned throughout The Content Code is : You have to know your content, your audience, your strategy, your brand – you can’t just … Continue reading

April 12, 2016 · 1 Comment

We Chose To Press The Button

In the last and final chapter of The Content Code by Mark Schaefer, Schaefer quotes best-selling author Seth Godin, “The fear of being judged is palpable, and the digital trail we … Continue reading

April 10, 2016 · Leave a comment

Hidden Gems

I have gained a lot of beneficial knowledge from reading this book but one of the most important strategies that always seems to show it is to start small and … Continue reading

March 30, 2016 · Leave a comment

Social Proof = The Kardashians

No ones fame has bothered me more than the Kardashian clan, I have never understood the appeal or the reasoning as to why they are the most talked about family … Continue reading

March 29, 2016 · 2 Comments

like 4 like

Gary Vaynerchuk is a media mogul who has a simple formula in reciprocity… “give, give, give, give , then ask” – this means doing favors in order to build social … Continue reading

March 25, 2016 · Leave a comment

Power of Reciprocity: The College Edition

As I’ve spent the last few semesters studying the ways to become a great PR professional, not once did it cross my mind to use the unspoken rule of obligation … Continue reading

March 21, 2016 · Leave a comment

Working Distribution

As my group dives deeper into our campaign project, our ideas our constantly flowing. We’re always coming up with new ideas, some good and some not so good. As I … Continue reading

March 21, 2016 · Leave a comment

Top 5 Ways to Ignite Your Content

While Chapter 4 of The Content Code lists 22 Practical Ways to Achieve Content Ignition, I will be going over the 5 that stood out to me the most. The … Continue reading

February 16, 2016 · Leave a comment

Good Luck and Happy Sharing

Whether you have a new blog or an established one, finding ways to share your content can be quite difficult. With so many tips and ideas already on the market, … Continue reading

February 15, 2016 · 2 Comments

Social Friendships

In Chapter 3 of The Content Code by Mark Schaefer, he continues to explore the idea of embedding shareability into our content. by stating 22 quick-hit actions. Of all the … Continue reading

February 12, 2016 · Leave a comment

Spread the Love

I think this chapter nailed the idea of sharing on the head. Everything he said I could relate to. Having it laid out for me helped me not only understand … Continue reading

February 9, 2016 · Leave a comment

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