Pro-Piggybacking
This week’s chapter touches on a number of different things related to advertising, distribution, promotion and search engine optimization. However, I think one of the points brought up relating to … Continue reading
All the way up!
Trying to rise all the way up will be hard. Trying to produce “great content. And he means great content,” will be hard. Finding that niche will be hard. I … Continue reading
Mortgages and More Content
“Well, this is depressing,” is what constantly kept racing through my mind as Mark W. Schaefer continued on about caveats of content in the first chapter of his book, The … Continue reading
The Key is Knowing – Not Guessing
The simple yet complex lesson I have learned throughout The Content Code is : You have to know your content, your audience, your strategy, your brand – you can’t just … Continue reading
We Chose To Press The Button
In the last and final chapter of The Content Code by Mark Schaefer, Schaefer quotes best-selling author Seth Godin, “The fear of being judged is palpable, and the digital trail we … Continue reading
Hidden Gems
I have gained a lot of beneficial knowledge from reading this book but one of the most important strategies that always seems to show it is to start small and … Continue reading
Social Proof = The Kardashians
No ones fame has bothered me more than the Kardashian clan, I have never understood the appeal or the reasoning as to why they are the most talked about family … Continue reading
like 4 like
Gary Vaynerchuk is a media mogul who has a simple formula in reciprocity… “give, give, give, give , then ask” – this means doing favors in order to build social … Continue reading
Power of Reciprocity: The College Edition
As I’ve spent the last few semesters studying the ways to become a great PR professional, not once did it cross my mind to use the unspoken rule of obligation … Continue reading
Working Distribution
As my group dives deeper into our campaign project, our ideas our constantly flowing. We’re always coming up with new ideas, some good and some not so good. As I … Continue reading
Top 5 Ways to Ignite Your Content
While Chapter 4 of The Content Code lists 22 Practical Ways to Achieve Content Ignition, I will be going over the 5 that stood out to me the most. The … Continue reading
Good Luck and Happy Sharing
Whether you have a new blog or an established one, finding ways to share your content can be quite difficult. With so many tips and ideas already on the market, … Continue reading
Social Friendships
In Chapter 3 of The Content Code by Mark Schaefer, he continues to explore the idea of embedding shareability into our content. by stating 22 quick-hit actions. Of all the … Continue reading
Spread the Love
I think this chapter nailed the idea of sharing on the head. Everything he said I could relate to. Having it laid out for me helped me not only understand … Continue reading
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