COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Monthly Archives: September, 2016

What’s Hash About That Tag?

From this week’s reading in the Content Code, author Mark Schaefer discusses the importance of using “Hashtags effectively.” To be completely honest, before I understood why we put the silly … Continue reading

September 30, 2016 · Leave a comment

The Comedy Boom

Have you ever heard that it takes more muscles to frown than to smile? Well, this saying comes into effect when producing viewable content. In fact, psychoanalyst Donald Winnicott says … Continue reading

September 30, 2016 · Leave a comment

Utilizing the Hashtag

  Mark Scaefer shares 22 ways to make content connect with audiences. As he discusses in the previous chapter, ‘shareability’ is the key to content ignition. Without any shares, your … Continue reading

September 28, 2016 · Leave a comment

I Share, So You Share= WE Care!

Given that Schaefer’s book was written a little more than a year ago I am not shocked about what he had to say about sharability. A year ago on Facebook, … Continue reading

September 26, 2016 · Leave a comment

Contagious Content

It doesn’t have to be good to get shared. In fact, it can be straight-up dumb. One of the most shared PSA campaigns proved this with their humorous morbidity video, … Continue reading

September 26, 2016 · Leave a comment

Chapter 3

The beginning of this chapter talks about how to make yourself known across the web. Posting something can get many likes and shares, but other things can get just as … Continue reading

September 25, 2016 · Leave a comment

Proceed with Caution

Ah, the dreaded share button. It’s one button that may or may not be one’s best friend or worst enemy. I say this because you could either “win the internet” … Continue reading

September 25, 2016 · Leave a comment

I Like To Be Shared!

Shareability. Apparently one of the hardest concepts a company has with their content. Not apparently, but true. Most content doesn’t get shared due to the fact that it doesn’t connect … Continue reading

September 25, 2016 · 1 Comment

Instagram, Facebook, Twitter, Can You Help Me Figure Out Who I Am Meant To Be?

After reading chapter three from the Content Code, by Mark W. Schaefer, it encouraged me to think about why people from my generation share news onto their social media outlets, … Continue reading

September 25, 2016 · 1 Comment

Dating Advice for Your Content

When you first begin a relationship, one of the questions on many people’s minds is “Should we make this Facebook official?” It’s a pretty major decision. However, what you don’t … Continue reading

September 25, 2016 · Leave a comment

Sharing Is Caring

  Chapter Three, Building Shareability into Your Content focused around the many reasons why people share content and how we can use this insight to ignite our own work . Shareability … Continue reading

September 24, 2016 · Leave a comment

Sharing is Caring

When you Share it shows you care about what others will say or you just want them to see what you are into so they will want to associate themselves … Continue reading

September 24, 2016 · Leave a comment

Dubstep Cat

Mark Schaefer stresses how important shareabiltiy is in this digital era. “What good is all that content if people won’t share it?” This is something all marketers must remember. It … Continue reading

September 24, 2016 · Leave a comment

Don’t bite off more than you can chew

I found Chapter two “Structure, Strategy, and the Content Code” very helpful and relatable. One thing in the chapter that stood out to me was on page 29, Schaefer describes … Continue reading

September 19, 2016 · Leave a comment

Just Try Try Again.

Never giving up in what one is doing is key because it helps one to keep trying the best that they can. If a business is not doing well one … Continue reading

September 19, 2016 · Leave a comment

Content Code – Chapter 2

I thought this chapter was very well written and interesting as well. He starts out talking about his friend owning a soup company and different deals he would do weekly. … Continue reading

September 18, 2016 · Leave a comment

Sounding Like a Broken Record

Empathy is the main component to reaching out to your publics. Whether if its through marketing, advertising or public relations, finding your niche is about exploring the feelings and beliefs … Continue reading

September 18, 2016 · Leave a comment

All the way up!

Trying to rise all the way up will be hard. Trying to produce “great content. And he means great content,” will be hard. Finding that niche will be hard. I … Continue reading

September 18, 2016 · Leave a comment

Don’t Get Driven Away!

In the beginning of chapter two, Structure, Strategy, and the Content Code, in the Content Code, writer Mark W. Schaefer tells a story about “Souper Thursday.” (Pg. 28) He explains … Continue reading

September 17, 2016 · Leave a comment

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