What’s Hash About That Tag?
From this week’s reading in the Content Code, author Mark Schaefer discusses the importance of using “Hashtags effectively.” To be completely honest, before I understood why we put the silly … Continue reading
The Comedy Boom
Have you ever heard that it takes more muscles to frown than to smile? Well, this saying comes into effect when producing viewable content. In fact, psychoanalyst Donald Winnicott says … Continue reading
Utilizing the Hashtag
Mark Scaefer shares 22 ways to make content connect with audiences. As he discusses in the previous chapter, ‘shareability’ is the key to content ignition. Without any shares, your … Continue reading
I Share, So You Share= WE Care!
Given that Schaefer’s book was written a little more than a year ago I am not shocked about what he had to say about sharability. A year ago on Facebook, … Continue reading
Contagious Content
It doesn’t have to be good to get shared. In fact, it can be straight-up dumb. One of the most shared PSA campaigns proved this with their humorous morbidity video, … Continue reading
Chapter 3
The beginning of this chapter talks about how to make yourself known across the web. Posting something can get many likes and shares, but other things can get just as … Continue reading
Proceed with Caution
Ah, the dreaded share button. It’s one button that may or may not be one’s best friend or worst enemy. I say this because you could either “win the internet” … Continue reading
I Like To Be Shared!
Shareability. Apparently one of the hardest concepts a company has with their content. Not apparently, but true. Most content doesn’t get shared due to the fact that it doesn’t connect … Continue reading
Instagram, Facebook, Twitter, Can You Help Me Figure Out Who I Am Meant To Be?
After reading chapter three from the Content Code, by Mark W. Schaefer, it encouraged me to think about why people from my generation share news onto their social media outlets, … Continue reading
Dating Advice for Your Content
When you first begin a relationship, one of the questions on many people’s minds is “Should we make this Facebook official?” It’s a pretty major decision. However, what you don’t … Continue reading
Sharing Is Caring
Chapter Three, Building Shareability into Your Content focused around the many reasons why people share content and how we can use this insight to ignite our own work . Shareability … Continue reading
Sharing is Caring
When you Share it shows you care about what others will say or you just want them to see what you are into so they will want to associate themselves … Continue reading
Dubstep Cat
Mark Schaefer stresses how important shareabiltiy is in this digital era. “What good is all that content if people won’t share it?” This is something all marketers must remember. It … Continue reading
Don’t bite off more than you can chew
I found Chapter two “Structure, Strategy, and the Content Code” very helpful and relatable. One thing in the chapter that stood out to me was on page 29, Schaefer describes … Continue reading
Just Try Try Again.
Never giving up in what one is doing is key because it helps one to keep trying the best that they can. If a business is not doing well one … Continue reading
Content Code – Chapter 2
I thought this chapter was very well written and interesting as well. He starts out talking about his friend owning a soup company and different deals he would do weekly. … Continue reading
Sounding Like a Broken Record
Empathy is the main component to reaching out to your publics. Whether if its through marketing, advertising or public relations, finding your niche is about exploring the feelings and beliefs … Continue reading
All the way up!
Trying to rise all the way up will be hard. Trying to produce “great content. And he means great content,” will be hard. Finding that niche will be hard. I … Continue reading
Don’t Get Driven Away!
In the beginning of chapter two, Structure, Strategy, and the Content Code, in the Content Code, writer Mark W. Schaefer tells a story about “Souper Thursday.” (Pg. 28) He explains … Continue reading
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