COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: Chapter 11

How Can We Embrace the Dark Side?

Dark Social. I can honestly say that I had no idea what this concept was before reading Chapter 11. It seems crazy to me that nearly 70% of content is … Continue reading

April 12, 2016 · Leave a comment

The Key is Knowing – Not Guessing

The simple yet complex lesson I have learned throughout The Content Code is : You have to know your content, your audience, your strategy, your brand – you can’t just … Continue reading

April 12, 2016 · 1 Comment

We Chose To Press The Button

In the last and final chapter of The Content Code by Mark Schaefer, Schaefer quotes best-selling author Seth Godin, “The fear of being judged is palpable, and the digital trail we … Continue reading

April 10, 2016 · Leave a comment

Hidden Gems

I have gained a lot of beneficial knowledge from reading this book but one of the most important strategies that always seems to show it is to start small and … Continue reading

March 30, 2016 · Leave a comment

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