COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: Chapter 3

Contagious Content

It doesn’t have to be good to get shared. In fact, it can be straight-up dumb. One of the most shared PSA campaigns proved this with their humorous morbidity video, … Continue reading

September 26, 2016 · Leave a comment

Proceed with Caution

Ah, the dreaded share button. It’s one button that may or may not be one’s best friend or worst enemy. I say this because you could either “win the internet” … Continue reading

September 25, 2016 · Leave a comment

Dating Advice for Your Content

When you first begin a relationship, one of the questions on many people’s minds is “Should we make this Facebook official?” It’s a pretty major decision. However, what you don’t … Continue reading

September 25, 2016 · Leave a comment


As I scroll through my Facebook page, I understand what Schaefer is saying when he discusses “shareability”. Sometimes people just get lucky and their video or article goes viral. Other … Continue reading

February 9, 2016 · Leave a comment

Social Suicide

Is this “share” worthy? The mentality of thinking before you share is engrained in a social media user. I think most social media users can agree their account only captures … Continue reading

February 9, 2016 · Leave a comment

Spread the Love

I think this chapter nailed the idea of sharing on the head. Everything he said I could relate to. Having it laid out for me helped me not only understand … Continue reading

February 9, 2016 · Leave a comment

The Social Media “Spiral of Silence”

Now don’t get me wrong, it’s not that I don’t care about politics. In fact, as I’ve gotten older (an obviously wiser) I have learned that my opinion about our … Continue reading

February 9, 2016 · Leave a comment

How Do You Share?

The question always remains the same. What makes people share content? Is it the adorable puppy riding a scooter or the police officer helping a homeless man? Or a well … Continue reading

February 8, 2016 · Leave a comment

Sharing is Caring!

Why do we share content? This chapter looks at why people share content and how businesses can use that knowledge to create their own content. The chapter also looks at … Continue reading

February 7, 2016 · 1 Comment

Amazing enough to share

After reading this chapter, I am 100% convinced that I should start reading more articles in psychology if I want to succeed in this industry! It is crazy how people think … Continue reading

February 6, 2016 · Leave a comment

Why Should I Share?

In Chapter 3 of The Content Code by Mark Schaefer he states that “research shows that people typically don’t share content they’re reading on the web, even “great” content.” Although Schaefer … Continue reading

February 5, 2016 · 1 Comment

Sharing is caring.

People try to make social media a less dense subject than what it is.  It’s more than just getting self-fulfillment from likes and I think it actually is a positive … Continue reading

February 5, 2016 · 2 Comments

No time to build? Borrow instead!

Borrowing credibility is an excellent way to build a following, but as Schaefer explains in this week’s chapter, there are some obstacles you might encounter.  You’re about to launch your … Continue reading

October 19, 2015 · Leave a comment

Please Pass the Information

“We’re approaching an era when the information we need most will be coming to us –we won’t have to search for it” (Schaefer 65). Is this true? I believe it … Continue reading

September 22, 2015 · Leave a comment


“Shareability requires connection of some kind; your content must fill a need or perhaps even reflect on a trusted relationship” (pg51). I am usually one to like or favorite content … Continue reading

September 22, 2015 · Leave a comment

Sharing is Caring

Living in a time surrounded by all media channels has made many people feel connected and close to others all around the world. Chapter 3 of The Content Code shined … Continue reading

September 21, 2015 · Leave a comment

“Don’t be scared to share”

Lets face it, when we post anything on social media whether it be for comic relief, or to make an important political statement we want attention for it. But what … Continue reading

September 21, 2015 · Leave a comment

The ‘Me’ Factor

We live in a world full of people who are focused on themselves.  This idea has crossed my mind while thinking about how to focus our campaign and it was … Continue reading

September 19, 2015 · Leave a comment

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