The Golden Rule
“Treat others the way you want to be treated.” We’ve all heard this at some point in our life. Whether it was from our parents, church, teachers, bosses, we’ve all … Continue reading
Pro-Piggybacking
This week’s chapter touches on a number of different things related to advertising, distribution, promotion and search engine optimization. However, I think one of the points brought up relating to … Continue reading
Tag! You’re “It”
In this chapter, Schaefer focuses a lot of attention on the individual, and what they may bring to the table in hopes of establishing a Heroic Brand. Two things really … Continue reading
Building a Strong Bond
Social Media nowadays can be very hard to trust because of what is put out there and sometimes people do not always trust the content that they see. Bloggers, celebrities … Continue reading
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