COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: Chapter 4

The Comedy Boom

Have you ever heard that it takes more muscles to frown than to smile? Well, this saying comes into effect when producing viewable content. In fact, psychoanalyst Donald Winnicott says … Continue reading

September 30, 2016 · Leave a comment

Top 5 Ways to Ignite Your Content

While Chapter 4 of The Content Code lists 22 Practical Ways to Achieve Content Ignition, I will be going over the 5 that stood out to me the most. The … Continue reading

February 16, 2016 · Leave a comment

Make things shareable

So, continuing on the topic of sharing since the last chapter now instead of understanding why sharing is important and why people do not do so, but lets see what … Continue reading

February 15, 2016 · 1 Comment

Good Luck and Happy Sharing

Whether you have a new blog or an established one, finding ways to share your content can be quite difficult. With so many tips and ideas already on the market, … Continue reading

February 15, 2016 · 2 Comments

What’s the Buzz About?

Buzzfeed articles­­­—who hasn’t shared one? The articles are simple, highly visual, and usually the information is listed making them easy to read. You can’t help but click the share button. … Continue reading

February 15, 2016 · Leave a comment

Ignite your content!

Who do we trust? According to a study done by eConsultancy, social recommendations from friends and family are the most trusted source of information for consumers. This means in order … Continue reading

February 13, 2016 · 1 Comment

Social Friendships

In Chapter 3 of The Content Code by Mark Schaefer, he continues to explore the idea of embedding shareability into our content. by stating 22 quick-hit actions. Of all the … Continue reading

February 12, 2016 · Leave a comment

We Are Judging the Book By the Cover

My title is pretty self-explanatory here, and gives you insight into what I’m about to write but also a little bit of FOMO.  These are just some of the 22 … Continue reading

February 11, 2016 · Leave a comment

Insert Awesome Headline Here

Stop writing sucky headlines, remembering that the most important part of your content is not your content. This is what Schaefer tells us in Chapter four of the Content Code. … Continue reading

September 29, 2015 · 1 Comment

Evergreen Content

Source: http://reusesymbol.maker.good.is/projects/CedricCummings In the world of public relations and social media there seems to be pressure to constantly create new and engaging content. This content normally has a very short … Continue reading

September 29, 2015 · 1 Comment

Spark-Create-Inspire

“When your customers share positive opinions and experiences on social media, they increase your credibility among potential customers in a way you, as a business, can never accomplish alone” (pg69). … Continue reading

September 28, 2015 · 1 Comment

Get Connected

C’mon everyone watch this video of two puppies at meal time! It’ll make you LOL! This is something I commonly see on my Facebook feed as I’m scrolling through day … Continue reading

September 28, 2015 · Leave a comment

Breaking Down the Content Wall

When it comes to creating content that will keep the audience interested and wanting more, the fact of the matter is that it isn’t easy. In Chapter, 4. 22 Practical … Continue reading

September 27, 2015 · Leave a comment

2 Times I loved Schaefer’s Shareability Strategies

“When your customers share positive opinions and experiences on social media, they increase your credibility among potential customers in a way you, as a business, can never accomplish alone.” (Pg. … Continue reading

September 24, 2015 · Leave a comment

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