COM 584 PR Campaigns

Inspirations, deep thoughts, surprising insights, or random ideas on how social media intersects PR.

Category Archives: Chapter 1

Mortgages and More Content

“Well, this is depressing,” is what constantly kept racing through my mind as Mark W. Schaefer continued on about caveats of content in the first chapter of his book, The … Continue reading

September 12, 2016 · Leave a comment

The Content Consumption Limit

While reading the first chapter of The Content Code, I felt like I was reading a history textbook at first, especially when the text discussed the digital revolutions of the … Continue reading

August 30, 2016 · Leave a comment

It wasn’t until his 222nd video that Stephen Cronk hit marketing gold and had a viral video. The film in question lasts all of 50 seconds, and consists of Cronk … Continue reading

January 27, 2016 · Leave a comment

What Goes Around Comes Around

Chapter 1, already terrifyingly correct. It’s nothing we haven’t started to catch on to already but seeing legitimate predictions like the likelihood of there being “… a 500 percent increase … Continue reading

January 26, 2016 · Leave a comment

Miracles Can Happen

This first chapter was filled with daunting facts about the public relations world. Have we really hit a limit on content and how can we find new opportunities? The Mirabeau … Continue reading

January 26, 2016 · Leave a comment

Connecting With Customers

“Today, adults in the Western World consume content an average of 10 hours a day” (Schaefer 13). How is that even possible? That number seems so large and unreachable but … Continue reading

January 26, 2016 · Leave a comment

Knowing Who Is Trustworthy

Which do you trust more, a product a company employee tries to sell to you or your best friends opinion? I don’t know about you but I trust my friends. … Continue reading

January 26, 2016 · 1 Comment

Sell yourself, not the product.

It wasn’t until the very end of chapter one that I started to make connections between the content code and what I was already familiar with in previous experiences. The marketing … Continue reading

January 25, 2016 · 1 Comment

Why Am I Not the Next ‘Grumpy Cat’?

As soon as I started to read the introduction, (as good introductions are key to drawing the reader in), it was then that I realized my concerns even as a … Continue reading

January 25, 2016 · Leave a comment

I Can Read

“If you’re going to speak to people, speak TO (or even better WITH) them. Don’t look at your slides, read your slides, and tell me what’s on your slides. I … Continue reading

January 24, 2016 · 2 Comments

The Content Crisis

Today, we are drowning in content. We are exposed to the media almost 24 hours a day seven days a week, so how as a business or brand can we … Continue reading

January 24, 2016 · 1 Comment

Where’s your digital content?

“There are many forecasts out there, but most center around a 500 percent estimated increase in the amount of information on the web between 2015 and 2020. If you can … Continue reading

January 23, 2016 · 1 Comment

So Much Content, So little time!

As Mark Schaefer states in The Ignition Switch, “the amount of content available and our capacity to consume it – are in transition” (pg12). The web is exploding with content … Continue reading

September 9, 2015 · 1 Comment

Cracking the marketing code

While reading “The Ignition Switch,” I far too often found myself nodding my head in agreement with almost every aspect of the chapter. It is not easy to make a … Continue reading

September 8, 2015 · 1 Comment

Producing Relatable Human-like Content

There is such an abundance of information being thrown around on social media outlets nowadays. It seems as if it has become part of our culture to constantly create, share … Continue reading

September 8, 2015 · 1 Comment

Cracking the Content Crisis Code

“He was putting a human and modern face to a stodgy, traditional business.” Mark Schaefer, the author of The Content Code, tells the story of Stephen Cronk’s journey to start … Continue reading

September 7, 2015 · 1 Comment

Cutting through the clutter

In today’s content cluttered digital world, the marketer with the biggest wallet seems to be coming out on top.  This especially resonates with small businesses trying to connect with their … Continue reading

September 7, 2015

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