“Well, this is depressing,” is what constantly kept racing through my mind as Mark W. Schaefer continued on about caveats of content in the first chapter of his book, The … Continue reading →
While reading the first chapter of The Content Code, I felt like I was reading a history textbook at first, especially when the text discussed the digital revolutions of the … Continue reading →
It wasn’t until his 222nd video that Stephen Cronk hit marketing gold and had a viral video. The film in question lasts all of 50 seconds, and consists of Cronk … Continue reading →
Chapter 1, already terrifyingly correct. It’s nothing we haven’t started to catch on to already but seeing legitimate predictions like the likelihood of there being “… a 500 percent increase … Continue reading →
This first chapter was filled with daunting facts about the public relations world. Have we really hit a limit on content and how can we find new opportunities? The Mirabeau … Continue reading →
“Today, adults in the Western World consume content an average of 10 hours a day” (Schaefer 13). How is that even possible? That number seems so large and unreachable but … Continue reading →
Which do you trust more, a product a company employee tries to sell to you or your best friends opinion? I don’t know about you but I trust my friends. … Continue reading →
It wasn’t until the very end of chapter one that I started to make connections between the content code and what I was already familiar with in previous experiences. The marketing … Continue reading →
As soon as I started to read the introduction, (as good introductions are key to drawing the reader in), it was then that I realized my concerns even as a … Continue reading →
“If you’re going to speak to people, speak TO (or even better WITH) them. Don’t look at your slides, read your slides, and tell me what’s on your slides. I … Continue reading →
Today, we are drowning in content. We are exposed to the media almost 24 hours a day seven days a week, so how as a business or brand can we … Continue reading →
“There are many forecasts out there, but most center around a 500 percent estimated increase in the amount of information on the web between 2015 and 2020. If you can … Continue reading →
As Mark Schaefer states in The Ignition Switch, “the amount of content available and our capacity to consume it – are in transition” (pg12). The web is exploding with content … Continue reading →
While reading “The Ignition Switch,” I far too often found myself nodding my head in agreement with almost every aspect of the chapter. It is not easy to make a … Continue reading →
There is such an abundance of information being thrown around on social media outlets nowadays. It seems as if it has become part of our culture to constantly create, share … Continue reading →
“He was putting a human and modern face to a stodgy, traditional business.” Mark Schaefer, the author of The Content Code, tells the story of Stephen Cronk’s journey to start … Continue reading →
In today’s content cluttered digital world, the marketer with the biggest wallet seems to be coming out on top. This especially resonates with small businesses trying to connect with their … Continue reading →
September 7, 2015
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